Ticket Sales & Operations Manager

Develop and Implement Strategic Sales Plans

• Develops and implements comprehensive and data-driven ticket sales strategies to maximize revenue generation for all ticketed Winthrop Athletics events, as well as other ticketed events (e.g., Homecoming, Eagle Club auction, etc.).

• Oversees the integrity and efficient management of the ticket database and ticketing platforms to ensure accurate sales tracking and reporting and optimal revenue capture.

• Manages outbound sales strategies and their execution.

Manage and Lead Ticket Sales Team

• Manages the daily operations of the Athletics Ticket Office.

• Assists in budget planning and forecasting.

• Implements and maintains robust customer service protocols to address inquiries, resolve issues and provide a positive experience for all ticket purchasers.

• Recruits, hires, trains, supervises and motivates a high-performing ticket sales team that includes part-time staff, graduate assistants and student workers. 

Cultivate Relationships and Drive Group Sales

• Identifies, cultivates and maintains strong relationships with key stakeholders, including local businesses, community organizations, churches, schools and alumni groups, to generate group ticket sales.

• Develops and implements targeted outreach strategies.

• Creates compelling group ticket packages and incentives.

• Provides exceptional customer service to encourage repeat business and referrals.

• Tracks and reports on group sales efforts and their contribution to overall revenue goals.

• Collaborates in the facilitation of corporate sponsorship agreements and Eagle Club memberships through ticket/seat selection, special initiatives, in-game sponsorship activation and digital/social media marketing.

Analyze Data and Report on Sales Performance

• Uses ticketing system data and analytics to track, analyze and report on sales performance.

• Generates regular reports on key metrics, such as sales revenue, ticket distribution, attendance trends and campaign effectiveness.

• Identifies areas for improvement and provides data-driven insights to inform future sales strategies and pricing decisions.

Generate Digital Revenue and Provide Marketing Support

• Collaborates with the marketing and communications teams to develop and execute revenue- generation strategies.