Coordinator of Marketing & Fan Engagement

Job Summary:

• Develops a comprehensive marketing strategy and implements associated campaigns to promote attendance at athletic events and enhance the fan experience and implements associated.

• Creates digital and social media content.

• Directs and produces the in-game fan experience for home athletic events and assists with sponsorship fulfillment.

• Hires, trains and manages student employees and volunteers for game-day operations, community appearances, on-campus promotions and site visits.

• Assists the division in ensuring consistency in its branding and messaging.

• Works to grow licensing, ticket and sponsorship revenue by increasing the number of licensed/community partners.

• Assists with ticket sales by coordinating special events/functions for community stakeholders and corporations, including national anthem groups, halftime groups, etc.