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Job overview

Area of Responsibility
Corporate SponsorshipsDevelopment/FundraisingMarketingName, Image and LikenessTicket Operations
Type
Full-Time
Location
Rock Hill, South Carolina

Assistant Athletic Director for External Affairs

Winthrop UniversityFull-TimeRock Hill, SC
  • Cultivates and maintains relationships with local, regional and national partners to increase visibility and awareness of Winthrop Athletics and meet sales and marketing goals.

  • Maintains accurate records of sales and marketing calls/visits and related travel expenses and submits requests for reimbursement in a timely fashion and in accordance with applicable university and division policies and procedures.

  • Executes corporate sponsorship contracts.

  • Coordinates the integration of sponsorship elements into game production and promotions to ensure fulfillment and sponsor satisfaction.

  • Develops strategies in collaboration with other members of the Athletics staff to increase revenue, strengthen brand presence and enhance the fan experience.

  • Works collaboratively with University Advancement staff to solicit annual fund-level gifts and supports fundraising events and initiatives.

  • Provides Eagle Club oversight related to managing donors, setting goals and objectives, and seeking new opportunities, including planning, organizing and executing new events.

  • Serves as liaison between the Athletics marketing and revenue generation teams to maximize the fan and donor experience and drive revenue.

  • Implements advertising plans to increase awareness for all sports through print and electronic media, outdoor advertising, web content, community partners and social media.