Assistant Athletic Director for External Affairs

Cultivates and maintains relationships with local, regional and national partners to increase visibility and awareness of Winthrop Athletics and meet sales and marketing goals.

Maintains accurate records of sales and marketing calls/visits and related travel expenses and submits requests for reimbursement in a timely fashion and in accordance with applicable university and division policies and procedures.

Executes corporate sponsorship contracts.

Coordinates the integration of sponsorship elements into game production and promotions to ensure fulfillment and sponsor satisfaction.

Develops strategies in collaboration with other members of the Athletics staff to increase revenue, strengthen brand presence and enhance the fan experience.

Works collaboratively with University Advancement staff to solicit annual fund-level gifts and supports fundraising events and initiatives.

Provides Eagle Club oversight related to managing donors, setting goals and objectives, and seeking new opportunities, including planning, organizing and executing new events.

Serves as liaison between the Athletics marketing and revenue generation teams to maximize the fan and donor experience and drive revenue.

Implements advertising plans to increase awareness for all sports through print and electronic media, outdoor advertising, web content, community partners and social media.