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Job overview

Area of Responsibility
Communications/Sports InformationComplianceDevelopment/FundraisingDiversity, Equity and InclusionMarketing
Type
Full-Time
Location
Williamsburg, Virginia

Assistant Athletic Director, Marketing & Fan Engagement

William & MaryFull-TimeWilliamsburg, VA

This position will develop and implement marketing, promotional activities, digital and social strategies, and ticket sales plans for football, men’s and women’s basketball, baseball, and men’s and women’s soccer. Additionally, the candidate will have oversight of the dance and cheer programs, hold a leadership role within athletics external team, and will be heavily involved in department NIL efforts.

Required Qualifications

  • Bachelor’s degree or comparable education, training, and/or experience.

  • Experience in athletics promotion at either the professional sports or collegiate level.

  • Significant experience with developing advertising plans and/or promotional plans.

  • Accounting and/or budget management skills or experience.

  • Competency with database management and word processing software specifically Microsoft Word, and Excel.

  • Demonstrated excellent customer service and communication skills.

Preferred Qualifications

  • Bachelor’s degree or Masters degree in Sports Management, Business, Marketing or directly related areas.

  • Experience with scheduling and PR appearances.

  • Experience working with graphic design.

  • Previous supervisory experience.