Assistant AD, Bronco Productions & Digital Strategy

This position will oversee the idea development, creation, and production of all video and digital content, including live streams, social media, and video board content. It will create, shoot, produce, direct, and edit video content to represent and grow the Bronco Athletics brand.

Guide members of the creative team to create engaging video content for social media, live streams, and in-venue displays,

Creates high-quality, compelling videos to expand the Bronco Athletics Brand. Responsible for the creative and visual storytelling direction for all video projects, including but not limited to intro videos, commercials, videoboard, live streams, highlight videos and more.

Partners with other members of the external team (marketing, strategic communications, and sponsorship) to meet the department's goals while creating high-quality videos and other content.

Develops content calendars and plans for athletic-related media, including but not limited to press conferences, live streams, and social media content. Creates stories and content for all live-stream events.

Determines appropriate budget allocations of chosen initiatives. Assists with contracts, equipment purchases and software purchases.

Supervises and provides direction to staff.

Ensures compliance with NCAA, MAC, NCHC, MVC and Western Michigan University policies and procedures.