Assistant Director of Marketing, Athletics

Job Description

The Assistant Director of Marketing will develop, implement and execute strategic marketing, digital, branding and promotional plans for its assigned sports. This position will identify and execute innovative elements to ensure an entertaining and engaging in-venue atmosphere at assigned sporting events; promote events across multiple mediums for assigned sports; work with the ticket office to coordinate ticket sales and attendance initiatives, maximize revenue streams and other duties as assigned.

About the Work Unit

Vanderbilt University’s Athletics Department prepares student-athletes to become leaders and champions in life by placing the highest values on integrity, character, sportsmanship and victory. Vanderbilt is a charter member of the Southeastern Conference and is the conference's only private school.
 

Duties and Responsibilities  

• Actively participates in planning, development and implementation of short and long-range marketing strategies. Works closely and collaboratively with Communications, Operations and Ticket Sales teams to develop and implement marketing, promotional, social media and digital advertising plans and campaigns

• Oversee marketing and fan experience elements for assigned sports

• Assume responsibility for planning and implementation of efforts to drive ticket revenue, game day attendance and overall brand awareness. Generates revenue through season ticket sales, single game and group ticket sales.  

• Manage applicable department budgets

• Lead department initiatives related to student engagement efforts and/or student intern program

• Oversee and execute the creation of marketing collateral (i.e. print, digital) and in-venue entertainment items for assigned sports

• Ability to leverage internal assets/channels and develop and maintain strong relationships with internal and external partners

• Define key metrics to measure the effectiveness of marketing initiatives; utilize reporting, develop insights and communicate program and strategies to key members of the athletic department

• Other duties as assigned by the Associate Athletics Director for Marketing

Qualifications

• A Bachelor’s degree in Marketing or related field is necessary.

• A Master’s Degree is preferred.

• A minimum of 1-3 years of previous experience is necessary.

• Previous experience with an email platform such as Oracle Eloqua and Adobe Creative Suite is preferred.

• Proactive thinker who is interested in developing and executing new ideas to better improve the efficiency of the overall brand is necessary.

• Organized, detail oriented and the ability to work in a fast-paced environment with minimal supervision is necessary.

• Proactive thinking with interest in developing and executing new ideas to better improve the brand is necessary.

• Ability to work a non-standard work week including nights, weekends & holidays is necessary.

#VUCLO

About Us

At Vanderbilt University , our work - regardless of title or role - is in service to an important and noble mission in which every member of our community serves in advancing knowledge and transforming lives on a daily basis. Located in Nashville, Tennessee, on a 330+ acre campus and arboretum dating back to 1873, Vanderbilt is proud to have been named as one of “America’s Best Large Employers” as well as a top employer in Tennessee and the Nashville metropolitan area by Forbes for several years running. We welcome those who are interested in learning and growing professionally with an employer that strives to create, foster and sustain opportunities as an employer of choice.

We understand you have a choice when choosing where to work and pursue a career. We understand you are unique and have a story. We want to hear it. We encourage you to apply today so that you might become a part of our story.

Vanderbilt University is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran, or any other characteristic protected by law.