Director of Marketing Athletics

Job Purpose: This position creates and implements fan cultivation strategies and tactics through a variety of marketing strategies for assigned sports.

This position will be responsible for the development and implementation of comprehensive marketing plans and in-game production for Wyoming Athletics including ticket sales initiatives, increasing attendance, and brand awareness campaigns. They will develop new strategies to build and enhance the fan base for men’s basketball, along with ensuring that marketing plans are developed and executed successfully for all sports.

Essential Duties and Responsibilities:

• Create and implement fan cultivation strategies through advertising campaigns, digital marketing, email marketing, and promotional initiatives for men’s basketball and other assigned sports and related events

• Manage and direct all fan experience, in-game promotions, and game scripts for men’s basketball and other assigned sports

• Develop and implement new strategies to engage fans at all Wyoming games and events

·         Oversee all interns and gameday staff

·         Assists with fulfillment of sponsorship agreements garnered through Learfield Sports Properties

·         Maintains thorough knowledge of and adheres to all applicable University, conference and NCAA rules and regulations. 

·         Assists with other duties/projects as assigned/directed.

Candidates should have willingness to work odd hours, weekends and holidays as is typical in collegiate athletics. A valid driver’s license with a motor vehicle record that is compliant with the University Vehicle Use Policy is required; details at: http://www.uwyo.edu/auxserv/fleet/Official-Vehicle-Policy/OVP.pdf

Minimum Qualifications

• Bachelor’s degree in applicable field

• 2-year experience in collegiate/professional sports marketing or general marketing

Preferred Qualifications

• 3+ years’ experience in collegiate or professional sports marketing

• Experience planning, developing, and executing comprehensive marketing plans

• Experience with email marketing software, Eloqua

• Supervisory experience, including the ability to foster leadership and teamwork amongst others

• Excellent organizational, problem solving and communication skills

• Ability to influence and build working relationships among diverse individuals

• Strong attention to detail with the ability to create and maintain very specific timelines

Required Materials:

Complete the online application and upload the following for a complete application:  Cover letter, Resume or C.V., and contact information for four work-related references. 

To Apply go to:

https://eeik.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/252828/?utm_medium=jobshare&utm_source=External+Job+Share

Hiring Statement: 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email jobapps@uwyo.edu.