ASSOCIATE AD, MARKETING, FAN EXPERIENCE & ENGAGEMENT

Basic Function

Oversees both the short-term and long-term marketing strategies, fan experience & engagement, and branding initiatives for the Athletic Department.

Duties and Responsibilities

·         Lead and contribute to the planning, development, and execution of fan experience, game atmosphere and year-round fan-engagement initiatives that strengthen loyalty, maintain meaningful relationships with fans that ultimately increase attendance and generate revenue.

·         Develop student-engagement initiatives in collaboration with student government, campus organizations, residential communities, student-athletes, and other university partners.

·         Collaborate with our creative, communications, ticketing, operations, spirit, and corporate sponsorship teams to produce coordinated, brand-consistent experiences and execute in-game sponsorship assets and partner activations.

·         Develop detailed game-presentation plans, scripts, and production schedules while coordinating entertainment, promotional, recognition, spirit, student participation, and sponsor elements.

·         Develop all Athletic Department promotional advertisements, including, but not limited to,    all digital advertising as well as traditional media.

·         Manages media trade program including, but not limited to, contracting/renewing media partners, buying/placing and trafficking all statewide media trade and cash advertising, assisting creative staff in the development process for advertising and assisting in discovery of new digital advertising opportunities.

·         Coordinates marketing plans for all sports programs

·         Oversees Athletic Department branding initiatives.

·         Supervises spirit squad program.

·         Coordinates community outreach events.

·         Assists with budget planning.

·         Maintains thorough knowledge of and adheres to all applicable University, conference and NCAA rules and regulations. 

·         Assists with other duties/projects as assigned/directed.

Minimum Qualifications:

• Education:  Bachelor’s Degree

• Experience:  2 years Marketing & Managing experience.

• Excellent interpersonal, oral & written communication skills. 

Desired Qualifications:

• Master’s degree

• At least 2 years of Intercollegiate athletics experience

• Understanding of NCAA rules & regulations

Required Materials:

Complete the online application and upload the following for a complete application:  Cover letter, Resume or C.V., and contact information for four work-related references. 

To Apply Go to:

https://eeik.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1001/job/262966/?utm_medium=jobshare&utm_source=External+Job+Share

Hiring Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request an accommodation to apply for a position, please contact us at 307-766-2377 or email jobapps@uwyo.edu.