Senior Manager, Revenue Strategy

The Senior Manager of Revenue Strategy will play a vital role in driving revenue growth for Wisconsin Athletics. This position will lead strategic initiatives to maximize revenue streams, develop innovative approaches to fundraising, sponsorship, licensing, and other revenue-generating activities. Reporting to the Senior Associate Athletic Director for Administration and Legal Affairs, they will collaborate with various stakeholders to ensure financial success and support the overall mission and goals of the athletic program.

Responsibilities:
- Develop and implement comprehensive revenue generation strategies aligned with the athletic department's objectives and financial targets.
- Lead efforts to cultivate and maintain relationships with athletic department partners, donors, and other key stakeholders to create new revenue-generating opportunities.
- Build extensive presentations to help inform staff and identify growth opportunities
- Collaborate with key athletic department partners on the creation of new revenue-generating opportunities
- Collaborate with marketing and communications teams to create compelling sponsorship packages, promotional materials, and marketing campaigns to attract sponsors and enhance brand visibility.
- Analyze market trends, benchmark performance against industry standards, and identify new revenue opportunities to drive growth and competitiveness.
- Establish and monitor key performance indicators (KPIs) to track revenue performance, measure the effectiveness of revenue generation efforts, and make data-driven decisions.
- Collaborate with finance and budgeting teams to develop annual revenue forecasts, monitor revenue targets, and ensure financial accountability.

Join our team and be part of shaping the future of our athletic program while making a meaningful impact on the lives of student-athletes and our community!