Director – Marketing & Fan Engagement

General Information:  UWM and Milwaukee have it all. Join the UWM family and the Milwaukee community and grow professionally and personally in your career and life.  As the most diverse institution in the University of Wisconsin System, we are a learning destination for nearly 23,000 students.  The comforts and connections of a major metropolitan city meet the resources and expertise of a world-class research institution at UW-Milwaukee.  UWM and the Milwaukee Athletics Department promote a culture in which diversity and inclusion are integral components of staff professional development and the student-athlete educational and athletic experience.  The University of Wisconsin-Milwaukee, Athletics Department is currently seeking a Director – Marketing & Fan Engagement.

Responsibilities: Working closely with the Senior Associate Athletic Director for External Relations, the Director of Marketing & Fan Engagement will provide leadership and strategic direction for the marketing and fan engagement unit within Athletics. This position is responsible for the development and implementation of integrated marketing plans for Milwaukee Athletics. In addition, this position will be responsible for the game entertainment and experience at Panther Athletics events, they will lead all on-campus and student marketing initiatives, as well as the coordination of community engagement, outreach activities and external events, and advertising that promote Panther Athletics. This position will also oversee the mascot program, spirit squads, and student marketing staff.

Minimum Qualifications:   

• Bachelor’s degree, or combination of education and relevant work experience.

• At least two (2) years of experience working in college athletics or a professional sport setting.

• Demonstrated excellence with verbal, written, and communication skills.

Preferred Qualifications:        

• Experience coordinating in-game promotions and entertainment for athletic events

• Experience coordinating on-campus and student marketing/engagement initiatives

• Experience organizing community engagement and outreach activities.

Appointment/Salary:  This is a 12-month full-time limited, non-teaching Academic Staff position.  This position comes with a competitive salary and benefit package. 

On-line Application:  Interested candidates should submit a cover letter addressing the qualifications above, a resume, and a document listing the names and contact information for three professional references.  Please send by email to Adam Ahearn at ahearn@uwm.edu. Applications must be submitted by 5pm CT on Friday, June 27, 2025.

Contact Information:  Confidential inquiries about this position may be addressed to Adam Ahearn, ahearn@uwm.edu.

All finalists being considered for the position will be required to participate in a criminal records review consistent with the Wisconsin Fair Employment Act.  Under Wisconsin’s open records law, requests for confidentiality will be honored, except that names and titles of the finalists must be disclosed.  For the UWM Campus Security Report & Policy see www.cleryact.uwm.edu or call the Dean of Students Office at (414) 229-4632 for a copy. 

Please visit www.uwm.edu for more information about the university.

UWM is an AA/EO employer: All applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity/expression, disability, or protected veteran status.