Associate Director of Marketing

The Associate Director of Marketing will be responsible for enhancing the fan experience, driving revenue, and increasing attendance/awareness for their assigned sports. This role oversees all aspects of marketing including the creation of marketing plans, game presentation, community engagement, and revenue generation. The Associate Director serves as the marketing director for volleyball, women’s basketball, and softball. This position will report to the Associate AD of Marketing and assist them with football, men’s basketball, and other projects.

Marketing Director for Volleyball, Women’s Basketball, and Softball

• Own and execute innovative marketing/promotional plans that drive attendance and revenue.

• Lead the fan experience and game presentation not limited to, but including run of show, staffing, and scripting.

• Craft a comprehensive outreach strategy aimed at increasing brand awareness throughout the Tulsa Community.

Collaborate with the Associate AD of Marketing

• Manage all on field recognitions and activations for Tulsa Football as well as all on court activations for Tulsa Men’s Basketball.

• Assist with advertising strategies including paid, trade, and digital campaigns.

• Help cultivate a strategy for email marketing.

Oversight & Leadership

• Guide students from our Pathways to Sports Academy program and internships in conjunction with the Associate AD of Marketing.

• Handle all student marketing on campus through the student organization, The Chaos.

Involvement Across Campus

• Work hand in hand with other departments in athletics like ticket sales, learfield, content, communications, and operations.

• Find ways to engage campus entities such as Marcom, Student Government, Student Organizations, New Student Programs, and Campus Recreation.