Associate Athletic Director for Marketing, Digital Advertising, & Student Engagement

Coordinating all efforts for marketing by creating and implementing plans for all sports to achieve our departmental, fan attendance, branding, and overall revenue goals. This includes oversight of game production plans for Toledo Athletics revenue and Olympic sports. Responsible for planning fan promotions, entertainment, experiential enhancements, student engagement, and digital fan features in partnership with the marketing staff. Lead community engagement initiatives to promote the Toledo Athletics brand and strengthen community partnership. Oversee budget management for marketing and digital initiatives, ensuring efficient use of resources. In coordination with Playfly Aspire and the Rocket Fund team, develop strategies to drive revenue through season, single-game, and premium ticket sales. Oversee budget management for marketing and digital initiatives, ensuring efficient use of resources. Supervise and provide leadership to marketing staff, fostering a culture of creativity, innovation, collaboration, and advancement.

Design and execute large-scale digital initiatives for attracting, growing, and engaging fan base, resulting in impactful outcomes for Toledo Athletics through advertising and digital marketing. Responsible for evaluating and reporting on the effectiveness and ROI of marketing and digital engagement campaigns, making data-driven recommendations for improvement. Expectations also include staying current on emerging digital trends, platforms, and technologies to keep the department at the forefront of digital engagement. Collaborate with influencers and partners to amplify brand visibility and foster authentic connections with fans through sponsored content and partnerships. Contribute to social media strategy and execution in partnership with Creative Services and Communications.

Collaborate with campus and external partners on campus-wide student initiatives (e.g., Homecoming, game-day events) to foster student participation, leadership development, and community pride. Collaborate with student groups to plan activities that enhance the student experience and attendance at athletic events.

Partner with Athletics Finance and University MarCom on collegiate licensing &

trademark program. Manage brand standards and brand identity in the marketplace. Ensure all marketing and digital content aligns with the department’s and university brand standards and messaging, maintaining consistency across all platforms.

Oversee Toledo Spirit Groups, actively working with the Office of Student-Affairs and University MarCom on athletic-specific and campus-wide program needs. Support directors with recruitment and member experience initiatives. Lead travel planning and budget management in collaboration with unit leaders.

Impact on the Organization

Influences the success of game day attendance, ticket sales, merchandise sales, brand affinity, and other revenue streams. Significant impact on fan, donor, campus (students, staff and faculty) and the Toledo community satisfaction by delivering exceptional customer services.

Education/Experience Requirements:

Bachelor’s degree, advanced degree in marketing, sales, sport management, digital marketing, or other related fields Preferred

Minimum of seven (7) years of experience in college athletics is required. Specifically, in the area of marketing, sales, or external relations

Experience leading marketing and engagement strategies for football, men’s basketball, and/or women’s basketball.

Commitment to and knowledge of MAC and NCAA rules.

Communication and other Skills

Detail oriented for accuracy of data and information.

Highly organized and able to handle multiple projects and deadlines.

Strong initiative to solve problems.

Excellent Customer service.

Demonstrate strong interpersonal skills with colleagues, fans, student-athletes, coaches, and administrators

Communicate and interact effectively, respectfully and appropriately with diverse populations in the Department, the University, and the community.

Willing to work in a team atmosphere where expectations are set and managed while giving staff flexibility to do their assigned tasks as both a leader and/or a follower.

Must have strong ability to lead project teams.

This position will report to the Deputy Athletic Director, External. It will have oversight of all Fan Experience Specialist and other marketing team members.

Works in a fast-paced environment that is high stress and frequently includes working evenings and weekends.