Director of Marketing & Strategic Communications (Men's Basketball)

Lead the marketing and communications strategies for assigned sport programs including Men’s Basketball.

Direct and coordinate all strategic communications efforts to include managing and implementing a strategic communications plan and delivering key messages to internal and external stakeholders.

Direct storytelling initiatives across digital, video, social, and written platforms.

Collaborate with Creative Services to produce compelling content highlighting student-athletes, coaches, and program success.

Develop and cultivate relationships with traditional and new media across all channels in Pacific Athletics important markets; maintain regular contact with media sources and conduct campus media events annually to pitch Pacific Athletics strategic marketing and communication initiatives.

Oversee marketing campaigns focused on attendance growth, fan engagement, and revenue generation.

Oversee the strategy and implementation of social media for assigned sports, developing engaging content that increases brand awareness, fan engagement, and attendance.

Collaborate with the team for Marketing Strategy to develop and cultivate relationships across campus and implement initiatives to increase student, staff, and faculty attendance and engagement at athletic events.

Develop programming to improve gameday atmosphere including, videoboard content, halftime shows, in-game promotions, sponsor activations, fan contests, and other entertainment elements.

Work with senior level athletic administrators and athletic coaches on media pitches, interviews, media training and strategic story development.

Advise and counsel athletic leadership on issues management and media relations; prepares research, white papers, speeches, media kits, talking points and other relevant materials.

Hire, train, and supervise game day media relations, game operations, and marketing and promotional staff.

Perform other duties as assigned or requested.