Senior Associate Athletic Director External Affairs/Chief Revenue Officer

Oversee and optimize revenue-generating operations and growth through various streams including ticket sales, sponsorships, licensing, and merchandising.

Develop innovative revenue streams through strategic planning and market analysis.

Establishes and tracks key performance indicators (KPIs) to measure the success of external initiatives and revenue-driving efforts.

Develops and implements comprehensive revenue strategies that maximize ticket sales, corporate sponsorships, fundraising, licensing, and multimedia rights.

Directs ticket sales strategies, including pricing, packaging, and outreach initiatives, to increase attendance and revenue.

Leads the development, execution, and communication of the vision and strategic plan for all athletics external initiatives, with a solid focus on generating revenue and enhancing the department’s financial sustainability.

Collaborates with internal and external partners to ensure a cohesive approach to branding, messaging, and engagement across all platforms.

Oversees marketing, public relations, promotions, branding, and digital media efforts to drive fan engagement, attendance, and visibility of UTA Division of Intercollegiate Athletics and associated events.

Serve as a member of Athletics Department Senior Leadership Team contributing to overall strategic planning and decision-making.

Serve as a Sports Administrator if assigned.

Perform other duties as assigned.