Assistant Athletic Director Digital Strategies & Branding

Lead, create, direct, and manage all graphic design and video/digital projects essential for advancing the department’s brand strategy.

Oversee all graphic design and video production, including high-impact video components such as introductions, hype videos, feature stories, and innovative television/digital show concepts.

Responsibility extends to the creation of digital elements encompassing sales collateral, advertising materials, brand strategy components, marketing projects, website graphics, banners, and social media content.

Special projects are also under direct supervision as assigned.

Direct oversight of all graphic design and creative services full-time and student employees.

Collaborate with internal teams to ensure alignment of brand strategies with overall departmental objectives.

Communicate effectively with stakeholders to gather requirements, provide updates, and solicit feedback.

Facilitate structural workspace rebranding initiatives within athletic facilities, aligning them with overarching brand strategy.

Assist Maverick Sports Properties graphic packaging and implementation on behalf of sponsors/partners.

Oversight of digital video board for content review, design, and implementation.

Manage digital strategies budgets effectively, allocate resources efficiently, and track expenses to ensure optimal ROI for digital initiatives.

Performs other duties assigned.