Associate Director, Athletics Communications

Job Description

The Associate Director of Communications serves as the primary communications, media relations, and digital content lead for designated USF Athletics programs. This role blends strategic storytelling, brand elevation, and meticulous record management to effectively promote and protect the reputation of USF Athletics. The position plays a key role in shaping the voice, visibility, and public perception of the department across local, regional, and national media outlets, while contributing to the advancement of a modern Division I athletics brand.
 

The Associate Director is an integral member of a dynamic and forward-thinking communications team and reports directly to the Managing Director. Ability to work nights, weekends, and holidays, with travel as needed is a must.

Responsibilities

Communications & Media Relations
Lead as the principal communications liaison for designated athletic programs, overseeing all facets of daily media relations and strategic messaging.
Develop and execute proactive media strategies to increase exposure locally, regionally, and nationally.
Produce and manage all content for assigned sports, including game notes, bios, recaps, feature stories, and postseason materials. Coordinate all interview requests, press conferences, and media availability for coaches and student-athletes.
Provide on-site leadership for game day communications and media operations, traveling with teams as required to ensure seamless execution and consistent representation.
 

Digital Content & Social Media
Oversee and create compelling digital content across social media platforms to enhance storytelling and fan engagement.
Collaborate closely with creative services, marketing, and social media teams to produce consistent, high-quality brand representation. Utilize analytics to improve content performance and fan engagement strategies.
 

Game Operations & Statistics
Manage all statistical record-keeping and historical documentation for assigned sports.
Oversee game day communications operations including press box/table management, stat crews, and distribution of official information. Work with conference and NCAA partners to ensure accurate, timely reporting of results and statistics.
 

Leadership & Collaboration
Supervise, train, and mentor staff, student workers, and interns.
Lead department-wide creative and communications initiatives in a highly collaborative environment.
Support other team units including marketing, creative services, social media, and game-presentation with communications-related needs.
 

Compliance
Maintain working knowledge of and compliance with all NCAA, conference, and institutional rules and regulations.

Qualifications

Bachelor's degree and 3+ years of related experience. Experience in athletic communications, sports information or a related SID role is preferred. Working knowledge of statistical software (e.g., NCAA Live Stats, StatCrew), Adobe Creative Suite, and major social media platforms is preferred. 

Degree Equivalency Clause: Four years of direct experience for a bachelor’s degree.
• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor’s degree;
• (c) Six years of direct experience for a master’s degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310.