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Job overview

Area of Responsibility
Broadcast/ProductionCommunications/Sports InformationCreative & Digital MediaMarketing
Type
Full-Time
Location
Columbia, South Carolina

Deputy Athletic Director/CMO

University of South CarolinaFull-TimeColumbia, SC

The Deputy Athletics Director/Chief Marketing Officer (CMO) leads the strategy and operations for the following external functions within the Athletics Department: communications, branding, marketing, creative services, video production, and broadcasting. This role drives fan engagement, brand visibility, and revenue growth through strategic partnerships, ticketing, licensing, and promotional campaigns. Serving as a key department spokesperson and liaison to university leadership and corporate partners, the position oversees multi-media rights, branding agreements, and student-athlete compensation opportunities, while managing a dynamic external team and contributing to the department’s long-term strategic and financial goals. Sets a vision and leads transformational change with significant growth potential in the industry. Will be a digital- minded storyteller that builds engagement and community across varying verticals of the department including donors, season ticket holders, retail buyers, and social/digital followers. This position will lead department efforts to engage, inspire, grow, and retain the athletics department’s constituents through a wide range of digital and in-venue platforms and experiences.

Please note, this job search is being conducted through Turnkeyzrg. Please submit all applications through their website: https://www.zrgpartners.com/jobboard/1080

Minimum Qualifications: Requires a bachelor's degree in a job related field and 5 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Preferred Qualifications: MBA or masters degree preferred. Increasing marketing experience within an agency or sports-related organization. Experience managing creative, marketing, and/or digital teams.