Assistant Athletic Director for Marketing, Fan Engagement, and Revenue Strategy

Assistant Director of Athletics for Marketing, Fan Engagement, and Revenue Strategy

Department Description:

As part of the University of San Diego, a Roman Catholic University, the Department of Intercollegiate Athletics is committed to advancing academic and athletic excellence and enhancing students' lives while promoting the University of San Diego.

University Description:

The University of San Diego, an engaged and contemporary Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

The Assistant Director of Athletics for Marketing, Fan Engagement, and Revenue Strategy is responsible for driving fan engagement and maximizing revenue across USD athletics events through outreach initiatives, promotional campaigns, market analysis, and ticket sales.

The Assistant Director develops comprehensive outreach strategies, including advertising and promotions for athletics, and oversees all athletics game-day experiences. The Assistant Director supports sponsor fulfillment and revenue generation from partnerships. Additionally, the Assistant Director is responsible for all athletics digital and email marketing campaigns, physical and digital signage, grassroots marketing initiatives, and other game-related activations and fulfillment tasks.

Duties and Responsibilities:

Develops and implements athletic department marketing and promotional campaigns:

• Designs and conducts marketing campaigns to promote USD athletics and brand.

  • Implements awareness initiatives across USD’s physical and digital channels, including print advertising, outdoor signage, vehicle wraps, television and radio ads, social media, digital platforms, and other targeted promotional avenues.

  • Coordinates the design for graphics and creative content.

• Manages the budget for all advertising and promotion initiatives.

• Collaborates with University Marketing & Communications, directs messaging standards for athletics and campus-wide partnerships. 

• Works closely with all student organizations to elevate campus engagement.
  

Develops and implements season ticket, individual and group sales campaigns:

• Designs and oversees a comprehensive outreach calendar, managing implementation through direct reports and team members.

• Solicits group ticket sales and experiences to increase attendance and community involvement.

• In conjunction with the Ticketing team, supports the execution of all ticket sales campaigns, ensuring alignment with revenue goals.

• Pursues advertising and promotion opportunities across digital platforms and other media channels.

• Spearheads strategic community outreach through grassroots marketing initiatives and committee leadership to strengthen support for athletic events and cultivate lasting fan relationships.
  

Data reporting and analysis to support marketing and revenue goals:

• Collects, analyzes, and reports data on outreach performance, targeted campaigns, and fan engagement to inform decision-making.

• Tracks key metrics related to revenue generation, ticket sales, and attendance to ensure alignment with the department's strategic goals.

• Develops regular reports and dashboards to communicate outreach progress and revenue outcomes to leadership and stakeholders. 

• Leverages analytics tools to identify trends, forecast demand, and set benchmarks for successful fan engagement and revenue-generating initiatives.
  

Oversees game presentation, fan experience, and manages sponsor fulfillment:

• Leads the planning and execution of all game-day presentation elements to enhance fan engagement and create a memorable in-venue experience. 

• Facilitates special events and engagement activities to foster community involvement and build fan loyalty. 

• Manages sponsor fulfillment by ensuring all sponsor obligations and activations are met. 

• Coordinates and oversees all digital and physical signage, advertising, and game program ads, ensuring accuracy in branding and timely production. 

• Supervises public address systems, message boards, and video board announcements  to maintain a cohesive and engaging fan experience. 

• Provides sponsor recognition throughout events to maximize visibility and reinforce partnerships.
  

Supervision:

• Through direct reports, oversees and supervises the Spirit Team Coaches (Cheer and Dance), Pep Band Director, Bull Pit (Student Spirit Organization), graduate and undergraduate interns, casual workers and student workers:

• Leads strategic recruiting, interviewing, and application processes to elevate the internship program, aiming to expand its reach and cultivate campus-wide spirit and engagement.

• Assigns and delegates duties to interns, casual workers and student workers. 

• Oversees all activities and projects of the Spirit Teams, Pep Band, Bull Pit, interns, casual workers and student workers. 

• Trains workers to be game management assistants, and supervises them at games.

• Evaluates interns each semester for grades and/or feedback.
  

Provides support to athletic department special events:

• Assists Development team with fundraising events. 

• Works with campus-wide partners to develop and execute Athletics events to promote programs.
  

Special Conditions of Employment:

• Availability to work long hours, nights and weekends.

• Willingness to travel to away contests, NCAA event and WCC meetings, when appropriate and necessary. 

• Ability to attend on- and off-campus events required.  
  

Certificates, Licenses, Registrations:

• Heartsaver CPR/AED certification required within six weeks of employment.

• California driver’s license required within six weeks of employment.
  

Background check:  Successful completion of a pre-employment background check.

Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes. 

Job Requirements:

Minimum Qualifications:

• Bachelor’s degree, preferably in marketing, communications or public relations.

• Three years of experience in marketing and promotions and/or related field required. Four or more years strongly preferred.

• Team-oriented individual with willingness to take initiative and desire to work in collegiate athletics. 

• Excellent written, interpersonal and communications skills required.
  

Preferred Qualifications:

• Master’s degree preferred.

• Understanding of NCAA rules and regulations strongly preferred.

• Knowledge of MS Office, Adobe Creative Suite and other graphic design programs desirable. 
  
  $6250-6833.33 per month; Excellent Benefits
  

  The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers.  Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.  USD: Human Resources: Benefits
  

  The salary range provided in this posting reflects what we reasonably expect to pay for this position.  Actual compensation offered or earned is dependent on experience, education and other factors including departmental budget.

  Special Application Instructions:
  

  Resume and Cover Letter Required

  Click the 'Apply Now' button to complete our online application. In addition, please upload a cover letter and resume to your application profile for the hiring managers’ review.  If you have any questions or difficulties please contact the Employment Services Team at jobs@sandiego.edu.
  

  Additional Details:

  Hours: 40 hours per week
  

  Closing date: Open until filled
  

  Note: External job postings will be up for at least three days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
  
  The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.
  
  The University of San Diego is a smoking and tobacco-free campus. For more information, visit www.sandiego.edu/smokefree.