Reporting to the Football Chief of Staff the Director of Football Recruiting Content manages and collaborates with recruiting and marketing individuals and supervises the day-to-day operations of all video elements for Oklahoma Football. This includes marketing content initiatives, both internal and external, across multiple formats to inspire the nation’s best and brightest to attend OU while driving sales, engagement, fan, recruitment, and retention. This position is accountable for the direction, administration, and coordination of a production team responsible for a variety of recruiting and student-athlete related content. The Director of Football Recruiting Content exercises independent, professional judgment beyond proscribed routine policies and procedures to carry out the athletic department and football program’s mission statement to recruit and retain student-athletes for the University of Oklahoma.
The independent decisions made by the Director commit the program to a specific course of action and carry fiduciary responsibility and accountability for the management of the video team. This position is part of a recruiting team that determines the success of both the football program's on-field success and the student-athlete’s success as an individual. This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program, including adherence to all department policies and procedures, as well as the rules and regulations of the University, Conference, and NCAA.
Essential Functions:
Lead a team of content editors charged with producing and deploying content tied to audience development and engagement goals
Oversee creation of all content internally or externally to reflect OU Football brand position and assist with athletics department strategic plan
Produce forward thinking content to introduce and grow the current OU target audience outside of our general reach
Conduct studies and interpret analytics of current social platforms and implement initiatives and increase positive online results
Direct production team with development of larger initiatives for recruiting and market rollout
Educate football staff on best and most effective social practices
Contribute to the creation of the content strategy, and then oversee the implementation of that strategy by utilizing motivation tactics and team deadlines
Manage the creative team & project management calendar, make key asset decisions, budget, and assist in financial management of projects