Assistant Director of Athletics Marketing

The University of New Mexico's Athletics Department seeks an Assistant Director of Athletics Marketing.  This position will oversee and execute marketing, promotions, ticket revenue generation and gameday experience for Softball and Volleyball. As well as lead all efforts of our football fan tailgate, Louie Lane on gamedays. Sport responsibilities are/could be subject to change.

Duties & responsibilities include, but are not limited to, the following:

Reporting to the Senior Associate AD for External and Assistant Athletic Director for Marketing and Revenue Generation, this position will oversee all aspects of marketing, promotions, and revenue generation for Softball and Volleyball.  In addition, they will assist the Assistant Athletic Director and Director of Marketing for Football, Men’s Basketball and Women’s Basketball. 

·       Executing the creation and implementation of marketing plans and gameday “run of show” with an aggressive focus on improving attendance and revenue as well as the gameday experience for Lobo fans.

·         In charge of the planning and execution of Louie Lane Tailgate area for Football.

·         Will help manage a team of 10-15 student workers.

·       Creates scripts and "run of show" for game day operations for Softball, Volleyball and plays a role in the creation of scripts and marketing plans for other sports as assigned.

·        Assists with designing and implementing marketing collateral, working with the Assistant Athletic Director of Creative Services on the overall brand for UNM Athletics.

·       Works alongside the Assistant Athletic Director of Marketing on strategies and works with key university constituents on campus to market the lobo brand effectively.

·        Plays a key role in dictating and executing UNM Athletics social media strategy.

·       Has regular meetings with Tickets, Lobo Club and Lobo Sports Properties to market the Lobo Brand in all areas effectively.

·       Plays a vital role in email marketing campaigns to sell tickets.

·       Plays a large role in App production and marketing strategies.

·       In charge of the Lil Lobo Kid’s Club.

·       In charge of managing community service and donation requests.