Senior Associate Athletic Director, External Affairs

Oversee comprehensive marketing and promotions strategies to drive fan engagement and attendance across all sports.

Lead brand management efforts, including alignment with institutional identity and storytelling.

Oversight of all licensing initiatives and serve as the liaison with CLC

Develop and implement cross-functional plans that align with the department's mission and institutional goals.

Identify growth opportunities and create development plans for team members 

Provide leadership for ticket operations, sales strategies, and customer service initiatives.

Collaborate with the ticketing team to grow ticket revenue and increase season ticket and group sales.

Provide oversight of all aspects of athletic communications, including strategy, media relations, digital content, and internal and external communications.

Provide oversight to web and broadcast content, including live streaming and video production.

Support and enhance relationships with donors, season ticket holders, and alumni through events and targeted engagement.

Partner with development staff on strategic messaging, stewardship, and campaign efforts.