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Job overview

Area of Responsibility
Communications/Sports InformationMarketingTicket Operations
Type
Full-Time
Location
Reno, Nevada

Senior Associate Athletic Director, External Affairs

University of Nevada – RenoFull-TimeReno, NV
  • Oversee comprehensive marketing and promotions strategies to drive fan engagement and attendance across all sports.

  • Lead brand management efforts, including alignment with institutional identity and storytelling.

  • Oversight of all licensing initiatives and serve as the liaison with CLC

  • Develop and implement cross-functional plans that align with the department's mission and institutional goals.

  • Identify growth opportunities and create development plans for team members 

  • Provide leadership for ticket operations, sales strategies, and customer service initiatives.

  • Collaborate with the ticketing team to grow ticket revenue and increase season ticket and group sales.

  • Provide oversight of all aspects of athletic communications, including strategy, media relations, digital content, and internal and external communications.

  • Provide oversight to web and broadcast content, including live streaming and video production.

  • Support and enhance relationships with donors, season ticket holders, and alumni through events and targeted engagement.

  • Partner with development staff on strategic messaging, stewardship, and campaign efforts.