Assistant Athletic Director of Ticket Sales and Revenue Generation

The Assistant Athletic Director oversees all aspects of operation for the GrizTix ticket office. Responsibilities will cover six core areas: Ticket Office Leadership and Operations, Paciolan Platform Administration, Concert and Live Entertainment Ticketing, Revenue Generation and Strategy, Technology and Systems Management, Campus Partnerships and External Services.

Examples of Duties and Responsibilities

• Manage ticket sales and game-day/event-day ticketing operations for all seven ticketed athletic sports, ensuring accurate setup, fulfillment, and patron service; maintaining inventory controls for approximately 300,000 tickets annually

• Oversee financial reconciliation and customer support processes, including cash handling, credit card settlements, escalated patron issues, refunds, and maintaining current digital ticketing communications

• Serve as the department’s lead Paciolan administrator and technical expert, managing all ticketing system operations, event builds, venue configurations, staff training, platform support, and PCI compliance

• Oversee ticketing analytics and reporting by leveraging Salesforce, eQuery, and related tools to monitor sales trends, support event settlements, and produce accurate financial and attendance reports

• Lead ticketing operations for concerts, performing arts, comedy, and special events across campus venues by coordinating logistics with promoters and touring productions, managing on-sale timelines, allocations, and day-of-show operations

• Ensure accurate event execution and financial compliance through contract fulfillment, timely settlements, venue diagramming and ADA-compliant configurations, and consistent ticketing standards across all venues

• Develop and execute strategic ticket sales, pricing, and revenue plans, including budgeting, premium seating management, inventory strategy, and long-range departmental planning

• Drive fan engagement and attendance growth through targeted CRM and marketing campaigns, data-driven sales strategies, and collaboration with Athletics marketing and corporate partnership teams

• Manage all ticketing technology systems and infrastructure, including hardware, software, point-of-sale devices, remote access, wireless equipment, website management, and digital/mobile ticketing platforms

• Support operational efficiency through data analysis, venue diagramming and configuration tools, and by identifying and implementing emerging ticketing technologies and industry best practices

• Manage ticketing service partnerships for university organizations by serving as the primary contact, negotiating contracts and fees, fulfilling contractual obligations, and coordinating with campus partners to ensure smooth event operations

• Collaborate with Athletics Marketing, the Grizzly Scholarship Association (GSA), Stadium Suites, and touring productions to maximize revenue, support fan engagement initiatives, and coordinate live entertainment production needs