The University of Missouri Department of Athletics is seeking an Assistant Director of Marketing. This individual will play a crucial role in developing and executing marketing strategies for assigned sports to promote the Mizzou athletics program, enhance fan engagement, and increase revenue generation opportunities, while also exploring innovative ways to expand our reach and impact in the community and beyond. This position will report to the Assistant Director of Athletics for Marketing and will work closely and collaboratively with Mizzou’s creative, strategic communications and broadcasting units.
Specific Responsibilities will include:
1. Marketing Strategy Development:
Develop comprehensive marketing strategies aligned with the athletics department's goals and objectives, including non-philanthropic revenue generation.
Conduct market research and analysis to identify trends, opportunities, and target audiences.
Create integrated marketing campaigns that drive ticket sales, boost attendance at games, and increase fan engagement for assigned sports.
Coordinate promotional activities for home games, special events, and tournaments.
Create run-of-show scripts.
2. Fan Experience Enhancement and Student Engagement:
Collaborate with game operations and facilities teams to enhance the overall fan experience at events.
Implement initiatives to improve customer service and satisfaction among attendees.
Work closely with the ticket sales department to create ticket sales strategies and campaigns to increase attendance and revenue.
Implement creative marketing ideas to drive student attendance at events.
3. Analytics, Reporting and Brand Management:
Monitor and analyze marketing performance metrics and KPIs to assess campaign effectiveness.
Provide regular reports and recommendations based on data insights to optimize future marketing efforts.
Manage and enhance the athletics department's brand identity and ensure consistent messaging across all platforms.
Oversee the creation of promotional materials, including digital content, print ads, signage, and merchandise (as applicable).
Other duties as assigned by the Assistant Director of Athletics for Marketing.