Associate Director of Marketing

Definition of Class:
This position coordinates, creates, develops, and executes marketing campaigns that enhance the Ole Miss fan experience during athletic events. The incumbent composes game day scripts, oversees game day groups during events, selects and manages the work of interns.

Current Job Responsibilities:
· Develops, coordinates and executes campaigns for increasing season ticket sales and game attendance.
· Creates game day strategies and scripts for marketing and promotions.
· Oversees traditional advertising efforts (radio, print, etc.), as well as digital marketing efforts through Paciolan.
· Lead marketing efforts for Volleyball and Baseball with responsibilities including, but not limited to:
Develop marketing campaigns with the goal of increasing revenue, attendance and community engagement.
Campus and student support
Schedule and lead Core Unit meetings
Construct and execute game scripts
Attend assigned events.
· Assist with the game day experience and execution of Ole Miss athletics competition dates and special events.
· Schedules email marketing campaigns.
· Acts as marketing liaison for each team, as well as Ole Miss Athletics Foundation.
· Monitors and responds to fan community, as appropriate, with regards to requests for posters, schedule cards, donations, autographs, and other promotional materials.
· Assists with distribution of complimentary tickets to groups while ensuring compliance with NCAA regulations for athletic events & meetings.
· Manages Graduate Assistant program.
· Meets and contacts philanthropy groups, university groups, and other outside vendors for partnerships at athletic events.
· Ensures all assigned tasks are compliant with department, University, Southeastern Conference, and NCAA rules and regulations.
· Performs similar or related duties as assigned or required.

Essential Functions
These essential functions include, but are not limited to, the following. Additional essential functions may be identified and included by the hiring department.
1. Develops, coordinates and executes campaigns that enhance the Ole Miss fan experience for athletic events.
2. Creates, oversees, and coordinates game day scripts.
3. Coordinates the selection, scheduling, and supervision of interns for athletic events.