Assistant Director of Digital Marketing

Job Summary

The Assistant Director of Digital Marketing plays a key role on the Digital Marketing team and is responsible for executing digital marketing campaigns and contributing to the overall digital marketing efforts of Michigan Athletics and its 29 sports programs.

This role requires a creative individual who can think strategically while executing content and balancing priorities. You will work with the Director of Digital Marketing and the Associate Director of Digital Marketing, be part of the Marketing, Ticketing, and Fan Experience team, and collaborate across the entire External Operations department. 

All members of the External Operations department are committed to our mission: to connect, inspire and engage the Michigan Athletics community in order to support and enhance the University of Michigan and the Athletic department. 

Responsibilities*

Digital Marketing

In this role, you will coordinate digital marketing messaging and efforts across owned and paid digital assets.

• Integrating marketing effort across digital platforms (email, websites, mobile app, social media, etc.) and contributing to the overall digital marketing efforts of Michigan Athletics and its ticketed sports.

• Leads digital marketing efforts for email and coordinates with the ticket office, fan experience, communications, and the creative team to build outgoing email solicitations to drive ticket sales and improve communications with fans and season ticket holders.

• Leads digital marketing efforts for MGoBlue.com (the official Michigan Athletics website) to ensure digital ads, promotions, communications, landing pages and ticket pages reflect current marketing priorities.

• Develops and grows audiences for the Michigan Athletics mobile app while leading efforts to ensure that marketing and communication priorities are reflected on the mobile app

• Work in collaboration with the digital communications team to ensure social media marketing messages align with current ticketing and marketing priorities.

• Measure results and track metrics to improve campaigns and report on website, email, and mobile app performance

• Work with our ticketing partner to maintain and update marketing needs on our e-commerce website that reflect current and future marketing priorities

Project Management, Collaboration and Strategic Improvement

• Play a role as a project manager to ensure proper timelines are built and maintained for current and future marketing campaigns for ticketed sports.

• Collaborate with Creative and Video staff to develop impactful marketing assets.

• Assist in building strategy and best practices as it relates to digital marketing and content marketing.

• Update and maintain back-end system data and account in the email marketing platform.

• Research trends and explore improvements to digital marketing techniques (e.g. personalization, A/B Testing, behavior-based campaigns, customer journeys, and dynamic content).

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities. Other duties, responsibilities, and activities may change or be assigned at any time. 

Required Qualifications*

• An in-depth understanding of digital assets including, but not limited to, websites, mobile apps, social media, marketing integration, content marketing, and digital marketing strategies.

• Bachelor's degree in marketing, communications or a related field.

• An in-depth understanding of brand management, communication and marketing strategy and user experience.

• Experience with Google Analytics.

• A sound proofreader with attention to detail.

• Organized and able to lead and balance multiple projects and deadlines.

• A positive and active team player who actively participates in meetings.

Desired Qualifications*

• At least two years professional experience in marketing or communications.

• At least two years professional experience in website design and CMS management.

• Experience with website code and website CMS systems in particular, SIDEARM.

• Experience working in college athletics.

• Experience with Oracle Eloqua email marketing platform.

• Experience with Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver, etc.) as well as prior knowledge of email marketing software.

• Experience with mobile app content management systems.

• Experience with Paciolan ticket system and SIDEARM CMS.

• Experience with Google Analytics.

• Passion for the University of Michigan, Michigan Athletics and sports.

Modes of Work

Positions that are eligible for hybrid or mobile/remote work mode are at the discretion of the hiring department. Work agreements are reviewed annually at a minimum and are subject to change at any time, and for any reason, throughout the course of employment. Learn more about the work modes.

Additional Information

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous time off 

• A retirement plan that provides two-for-one matching contributions with immediate vesting 

• Many choices for comprehensive health insurance 

• Life insurance 

• Long-term disability coverage 

• Flexible spending accounts for healthcare and dependent care expenses

Background Screening

The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks.  Background checks are performed in compliance with the Fair Credit Reporting Act.

U-M EEO Statement

The University of Michigan is an equal employment opportunity employer.