Assistant Athletic Director, Integrated Communications

Job Description

Assists with the daily operations of a department or work unit. Develops program guidelines and policies and may be responsible for the implementation of major programs or projects within a department.

This posting has an initial screening date of April 21, 2026 and each Tuesday thereafter until filled.

Responsibilities

The Assistant Athletic Director for Integrated Communications provides strategic leadership, oversight, and execution of the athletics communications department. This position is responsible for shaping and protecting the brand of the athletics program, managing media relations, and serving as a primary liaison between the department and local, regional, and national media.  

• Ensures consistent messaging, enhances national visibility, and supports coaches, student-athletes, and administrators in advancing the mission and goals of the Memphis Athletics.

• Develop and implement a comprehensive athletics communications strategy aligned with departmental goals for website content, overseeing the development of recaps, features, promotional pieces, fundraising/marketing and recruiting content.

• Supervise and manage the communications team and support staff responsible for day-to-day and event coverage of 19 sport programs including external events (e.g M Club Hall of Fame, PAWSCARS, Tigers on Tour).

• Provide guidance, performance feedback, and professional development support to team members to ensure high-quality coverage and adherence to brand standards. 

• Serve as the primary communications contact for Football or Men’s Basketball as well as one other sport.

• Lead storytelling efforts across all platforms to elevate the visibility and reputation of the Memphis Athletics.

• Specifically, manage and edit the GoTigersGo.com website, including oversight of overall web strategy.

• Administer distribution of all content across social media platforms and GoTigersGo.com; serve as primary liaison with SideArm Sports to ensure all web-related needs are met.

• Oversee accurate reporting and maintenance of statistics, rosters, schedules, results, and historical records in compliance with NCAA, conference, and institutional requirements.

• Work collaboratively with marketing, creative and development teams to produce content that supports department initiatives and cohesive messaging for events, ticketing and fundraising efforts.

• Manage the communications department budget, including planning, tracking, and ensuring effective allocation of resources to support content production and strategic initiatives. 

• Serve as communications liaison who collaborates with The American Conference, NCAA, and local and national news outlets to create and distribute content that enhances the visibility of Memphis Athletics.

• Serve as the primary liaison to ESPN, CBS Sports Network and any other broadcast networks for broadcast planning and execution across all sports.

• Oversee the planning and execution of press conferences and media availability, including the set-up and coordination of player and coach interviews.

• Cultivate and maintain strong relationships with local, regional, and national media outlets.
  Manage crisis communications planning and response. 

• Lead award nomination processes with the American Conference, NCAA and other news outlets while strategically promoting student-athletes and coaches for honors and recognitions.

• Assist with preparation for major media opportunities and professional draft processes.

• Coordinate with Learfield Sports to ensure fulfillment of all sponsored digital and video elements, based on inventory and availability. 

• Perform all other duties as assigned.