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Job overview

Area of Responsibility
Marketing
Type
Full-Time
Location
College Park, Maryland

Director, Marketing Strategy and Fan Experience

University of MarylandFull-TimeCollege Park, MD

The Director of Marketing Strategy & Fan Experience will report to the Associate Athletic Director of Marketing Strategy & Fan Experience. This position will oversee the marketing plan development and implementation, sponsor activation and game presentation for Men’s Basketball and Field Hockey.

Additional responsibilities include oversight of Assistant Director of Marketing Strategy & Fan Experience; collaborate with Broadcasting & Production unit to develop creative in-game video elements that maximize both student-athlete and fan experience; planning/promotion/execution of Maryland Basketball preseason events, direct involvement in creative fan engagement and branding initiatives. This position will serve as Athletic Department’s liaison to The Pride student group; serve as Maryland Athletics representative on the University’s Maryland Day planning committee, assisting campus constituents in the planning and execution of numerous student and community-focused events, oversight of student worker(s) responsible for Track & Field and Tennis marketing; other duties as assigned.

MINIMUM QUALIFICATIONS

Education: Bachelor’s degree required in sports management, marketing, advertising or other related field.

Experience: A minimum of three (3) years of sports marketing experience required.

Knowledge, Skills, and Abilities: Proficiency with all Microsoft Office applications (Word, Excel, PowerPoint) and Google Mail/Docs/Sheets/Etc.).  Must be able to work flexible hours, including evenings and weekends.

Preferences: Three (3) years of sports marketing experience at the NCAA Division I or professional sports level.

To Apply: Submit applications electronically at https://ejobs.umd.edu. Search for position number 100139. For best consideration, applications should include (1) cover letter, (2) resume, and (3) names and contact information of at least three references. More information on Maryland Athletics can be found at www.umterps.com.

Best Consideration Date: Apply by 08/12/2024.

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.