Creative Content Director Associate

Job Summary

Responsible for creating, producing, and managing high-quality visual, digital, social, photo, video, and multimedia content for assigned sport programs and department initiatives within UK Athletics. Executes creative concepts and content plans in support of recruiting, fan engagement, brand visibility, team storytelling, and department priorities. Reports through Creative Services and works in close coordination with coaches, sport administrators, communications, marketing, ticketing, and external partners to deliver consistent, brand-aligned content across platforms. Supports department-wide creative needs, production workflows, archival processes, intern coordination, and operational needs within Creative Services. Ensures compliance with University, SEC, CSC, and NCAA policies and regulations.

All University of Kentucky Athletics Department employees are required to conduct themselves in accordance with the rules, regulations, and policies of the National Collegiate Athletic Association (NCAA), the College Sports Commission (CSC), the Southeastern Conference (SEC), the University and any other applicable regulatory body.

Essential Functions

•  Creates and executes professional-quality, deadline-driven creative content for assigned sport programs and department initiatives across digital, social, print, video, photography, recruiting, and in-venue platforms.

•  Creates and manages visual assets that support brand identity, storytelling, recruiting, fan engagement, marketing campaigns, special events, and other department priorities.

•  Collaborates with coaches, sport administrators, communications, marketing, ticketing, public relations, and external partners to support season-long content plans and campaign concepts.

•  Serves as a Creative Services contact for assigned sport programs while maintaining alignment with department-wide brand standards, content strategy, and creative priorities.

•  Provides cross-sport and department-wide creative support as needed, ensuring content needs are met across UK Athletics beyond primary team assignments.

•  Participates in all phases of the creative process, including concept development, art direction, design, layout, typography, photography, video production, editing, and final delivery.

•  Assists with recruiting, coordinating, training, and evaluating student interns and other creative contributors who support assigned sports and Creative Services projects.

•  Supports daily Creative Services operations, including project management systems, production calendars, planning meetings, file delivery, and coordination for sports and special events.

•  Maintains digital and physical creative archives, including organization, storage, retrieval, and preservation of photo, video, design, and publication assets.

•  Coordinates production logistics with internal teams and outside vendors, including print production, delivery schedules, quote requests, inventory needs, and Creative Services promotional channels.

•  Works with Creative Services staff and department partners to support season-long content plans, campaign concepts, production needs, and sport-specific creative requests while following department brand standards and University, SEC, CSC, and NCAA policies and regulations.

•  Performs other duties as assigned.