Director of Marketing, State Farm Center/Illinois Athletics

• Advertising, Marketing, Sales, Public Relations

 o Prepare and execute comprehensive event advertising and promotional plans and budgets for events booked at State Farm Center, including paid advertising campaigns (print, TV/radio/online media, outdoor) and social media campaigns.

o Prepare event advertising and promotional campaign settlement reports for all events.

o Manage earned media opportunities to include press release writing, story pitching, and in-person media appearances representing the facility.

o Coordinate with show/event promoters and their representatives to support and collaborate on show advertising and promotional campaigns.

o Work to develop promotional assets for State Farm Center events, including graphics, video, and audio media.

o Liaise with the Illinois Ticket Office to coordinate event presales, on-sales, promotional opportunities, ticket scaling, and other special offers.

o Create and implement sponsorship and promotional trade agreements and campaigns with local and regional media partners and businesses to promote State Farm Center events, including single-event and season sponsorships (i.e. Broadway Series, etc.)

o Manage the State Farm Center website and social media accounts and associated content.

o Manage venue email database and communications to promote the venue and events

o Help to manage in-venue graphics and digital media (marquee, digital boards, television displays, pole banners, audio scripts, etc.) to promote the venue and events.

o Work to identify and develop additional revenue generation opportunities.

o With Illinois Athletics Marketing, develop fan engagement initiatives, game promotional plans (game themes, giveaways, ticket promotions, etc.), and fan experience staff and other initiatives for Illinois varsity sport programs.

• Management

o In collaboration with the SFC Director and DIA External management, oversee and directly supervise marketing staff and marketing interns charged with developing SFC marketing, advertising, and public relations.

o Serve as primary advisor to the Star Course student concert organization.

o Manage the oversight of State Farm Center concert and event merchandise sales operations.

•Campus, Community, and Industry Relations

o Work to develop collaborative relationships with venue community, campus, media, business, governmental, and non-profit stakeholders.

o Oversee post-event surveys, website comments, and other guest and market feedback initiatives.

o Oversee gifting programs to manage relations with artists and promoters.

o Assist with developing internal and external venue reports, media, and marketing collateral as needed to promote the facility, respond to annual venue reporting requests, and use for industry marketing purposes.

o Coordinate outreach to agency and industry contacts to promote the venue.

o Coordinate State Farm Center venue tours and educational programming.