Assistant Athletic Director - Marketing & Fan Engagement

Senior Staff Strategic Leadership

• Be an active member on DIA’s Senior Leadership Staff, engaging in critical group think, committee work and completing special projects;

• Serve as a senior advisor to the executive staff on all fan development initiatives;

• Through tireless collaboration, create a unified environment encompassing all DIA units to appropriately demonstrate DIA’s commitment to a life changing student-athlete experience;

• Demand a championship mindset from staff focused on integrity, individual contribution and accountability, collaboration, and competitive urgency;

• Serve as a visible, positive ambassador for University of Illinois and DIA in all public-facing responsibilities, creating stronger partnerships with our various communities (local, regional, state, campus, and industry specific)

Marketing and Fan Engagement Administration

• Supervise a marketing staff of full-time employees and the strategic plans associated with all 21 sports in the Illinois Athletics Department;

• Manage the marketing and promotions for football, including all advertising and messaging strategy for sales of tickets and attendance growth. Responsible for the revenue generation of Illinois football and the required budgetary goals and milestones.

• Oversee the department’s digital advertising revenue generation strategy, including but not limited to email campaigns, website, mobile app, mass texting, and social media paid inventory.

• Serve as primary liaison with Paciolan, Illinois’ ticketing partner and the Illinois ticket office.

• Manage the day-to day fan engagement for football, including but not limited to gameday promotions, script creation and game presentation. Oversee programs that develop fan engagement outside sporting events – Illini Tours, Kids Club, student programming, and rewards programs.