Director, Football Creative Media

The Athletics Department is dedicated to excellence in collegiate sports, building a modern model of intercollegiate athletics fostering a culture of integrity, innovation, and student-athlete success.

Leads the development and execution of innovative visual and digital content to elevate the brand and recruiting presence of the football program across all platforms. Manages a team of creatives while collaborating with coaches, student-athletes, and external units to produce high-impact storytelling and real-time coverage.

Duties & Responsibilities

• Develop and oversee all creative content (photo, video, graphics) supporting football branding, recruiting, and fan engagement strategies.

• Collaborate with Creative Services Team to ensure an annual branding strategy is implemented and executed for the Football Program.

• Lead a team of content creators (videographers, designers, photographers) to ensure high-quality, consistent output aligned with the program’s vision.

• Collaborate with coaching staff and recruiting personnel to produce compelling recruiting materials, personalized graphics, and behind-the-scenes features.

• Manage and execute real-time content creation on game days, practices, and key events to maximize social media impact and engagement.

• Maintain brand consistency across all digital platforms while pushing creative boundaries to enhance the program’s national profile.

• Plan and implement content calendars tied to key football milestones (signing day, spring ball, media day, etc.) and strategic initiatives.

• Stay up to date on creative trends and digital innovations in college and professional sports to keep the program ahead of the curve.

• Coordinate with internal departments (Communications, Marketing, Compliance) to ensure messaging aligns with institutional goals and guidelines.

• Train and mentor student interns or graduate assistants to support the content team and foster creative development.

• Manage daily review of, and creation of content related to PSA specific content (i.e., Personalized Edits, Happy Birthday messages, etc.).

• Manage the content for and creation of Recruiting Presentations for Coaching Staff use during the Spring Recruiting period.

• Manage the creation of video content and strategy for all Program Platforms.

• Manage game day recruiting activities related to all Program Platforms.

• Organize and provide monthly analytics related to Digital Media content impact.

• Budget Accountability.

• Additional duties as assigned.

Knowledge, Skills and Abilities:

• Working knowledge of and experience with design programs and layout (i.e. Adobe Creative Suite).

• Knowledge of NCAA, and Big 12 Conference rules and compliance involved with type of work.

• Expertise in problem solving and making decisions.

• Strong verbal and written communications skills.

• Ability to multi-task with frequent interruptions.

• Demonstrated organizational skills, including the ability to plan, establish priorities and successfully manage multiple priority projects.

• Dedication and motivation to initiate, lead and support value-added projects.

• Meticulous attention to detail.

• Self-motivated, results-oriented, and has a positive demeanor.

• Expertise in developing and maintaining positive interpersonal relations.

• Ability to communicate effectively with individuals at all organizational levels, and project a positive, professional attitude.

Minimum Qualifications

• Bachelor’s degree or equivalent combination of education and experience.

• Two years of creative media experience.

Preferred Qualifications

• Two years of creative media experience in college athletics.

• Three years of creative media experience.

• Creative Media experience at the Power-4 level.