Assistant Director, Marketing & Fan Engagement

Duties & Responsibilities

• Assist in developing and implementing marketing, branding and promotional plans for assigned sports to increase attendance, awareness, and revenue. Assist with coordinating the planning of game day sponsorship activities.

• Prepare and execute detailed game scripts to direct music, video content, public address announcements, spirit squads and other resources to deliver a high-quality fan experience for assigned sports.

• Manage gameday staff such as interns, public address announcers, music personnel and spirit squads. Ensure staff is prepared with timing coordination procedures for each game to ensure sponsor ads are visibly displayed throughout the game.

• Coordinate Marketing Internship program by recruiting interns, scheduling interns to events, and help develop students into the next leaders of the industry.

• Engage student and campus communities by creating innovative opportunities to build spirit, fan loyalty, and affinity for Arizona Athletics. Work in conjunction with campus partners to ensure messaging is on brand, aligned with the University of Arizona and responsive to campus life and student needs, incorporating peer-to-peer and student ambassador strategies where appropriate.

• Cultivate relationships with campus partners to identify mutually beneficial programming for Arizona students around home athletic events, working alongside campus programming and communication teams to find ways to enhance the student experience on campus in a mutually beneficial way.

• Collaborate with assigned sports and other external units of the athletic department to ensure cohesive messaging across all platforms. Meet regularly with departmental heads and coaches to create live content that will be engaging and memorable for fans attending in-person and virtually. Attend meetings to ensure the Arizona brand is at the forefront in the world of sports.

• Plan and assist with community outreach and grassroots marketing programs to create excitement for Arizona Athletics. Attend meetings and showcase the Arizona brand to the community at large.

• Update select content on ArizonaWildcats.com to deliver timely and relevant information to fans, ticketholders, donors and students. Work to ensure information is accurate, on time, and appeals to a wide audience.

• Budget accountability. 

• Additional duties as assigned. 
  

Knowledge, Skills, & Abilities:

• Working knowledge of Microsoft Office.

• Working knowledge of Adobe Creative Suite.

• Knowledge of NCAA and Big 12 rules and regulations.

• Strong interpersonal, organizational, and communication skills, including both verbal and written.

• Ability to work independently, set priorities, and think critically.

• Ability to work well with others and take initiative.

• Ability to maintain a professional demeanor and image.

Minimum Qualifications

• Bachelor's degree or equivalent advanced learning attained through experience required.

• One (1) year of relevant work experience required.

• Must have a valid driver’s license and ability to drive according to the University Fleet Safety Policy.
  

Preferred Qualifications

• Two years of experience in collegiate or professional sports marketing. Experience can include internships or graduate assistant level.

• Email marketing experience.

• Experience using SIDEARM Sports website platform.

• Experience analyzing attendance percentages at games.

• Experience serving fan experience activities for multiple sports.