Associate Athletic Director for Fan Engagement and Marketing

Description

To serve as member of Athletics Department management team. To manage assigned unit within the Athletics Department.

Duties and Responsibilities:

• Managing and directing all marketing efforts to maximize awareness, revenue, and attendance, and fan engagement for the athletic program.

• Oversees and directs the UAB Athletics branding and licensing efforts while adhering to UAB’s brand guidelines

• Partner with communications, ticketing, LEARFIELD, Blazer Boosters and other campus partners on rollout and execution of marketing and promotion plans.

• Adhering to established budgets and developing strategies and campaigns to create a positive image and brand for the athletic program and its associated sports.

• This position will also supervise the full-time marketing and promotions staff as well as appropriate interns, and student workers. 

Qualifications

Bachelor's degree in a related field and five (5) years of related experience required. Work experience may NOT substitute for education experience. 

"UAB is an Equal Opportunity/Affirmative Action Employer committed to fostering a diverse, equitable, and family-friendly environment in which all faculty and staff can excel and achieve work/life balance irrespective of race, national origin, age, genetic or family medical history, gender, faith, gender identity and expression as well as sexual orientation. UAB also encourages applications from individuals with disabilities and veterans."