Duties and Responsibilities
· Manages, develops, and implements the marketing and fan experience strategy for the Air Force Men’s Basketball, and Women’s Volleyball programs. Assists with the marketing and fan experience for the Football program.
· Responsible for the development and implementation of marketing plans with the goals of generating revenue, increasing attendance, retaining season ticket base, and generating new ticket sales.
· Assists with the administration and execution of email marketing efforts to include new sales, renewals, and other initiatives.
· Assists with marketing automation tools to effectively guide a customer email journey that aligns with department goals.
· Oversees the game presentation on gameday for assigned sports. Responsibilities will include scripts, timelines, entertainment, presentations, music, etc.
· Responsible for social media oversight to include scheduling and limited content creation for assigned sports.
· Works collaboratively to manage sponsor fulfillment including print, gameday promotions, social media, on field/court promotions, and messaging of sponsorships.
· Conceptualizes the look and supervises the development of intro videos, in-game videos, sponsored content, and printed materials such as posters, schedule cards, season ticket brochures, etc.
· Assists with the management, recruitment, and development of the intern program.
Assists with email marketing as it pertains to Falcon Athletic Fund and Sports Camps objectives.
· Reports directly to the Director of Marketing.
· Supports other sports as needed and may be required to perform other duties as assigned.
Qualifications:
· Bachelor’s degree in sport marketing, administration, management or a related field is required. Master’s degree is preferred.
· Minimum 1-2 years of related work experience in a Division I collegiate athletics marketing office or other related field is preferred.
· Candidate must have strong organizational, verbal, writing, and interpersonal skills.
· Candidate must have the ability to work independently as well as collaborate with other business units, and exercise discretion and independent judgement with respect to matters of significance.
· Scope of job may require evening and weekend hours.
· High computer literacy with strong skills and knowledge of social media usage is required. Creative design experience with Photoshop experience is desirable.