Marketing Associate, Athletics

The George Washington University offers a comprehensive, NCAA Division I athletics program featuring 400 student-athletes across 20 varsity sports. A charter member of the storied Atlantic 10 Conference and the league’s only Association of American Universities (AAU) member institution, the GW Revolutionaries lead in the classroom, in competition, and in service to our campus and local communities. GW’s combination of world-class academics, elite A10 athletics, and location in the heart of the nation’s capital affords our student-athletes an exceptional platform to achieve their dreams.

The Marketing Associate position supports the athletics marketing team with game-day operations, promotions, and fan engagement initiatives. This role is ideal for individuals seeking hands-on experience in sports marketing, event presentation, and customer engagement within a fast-paced athletics environment.

Key Responsibilities include:

Game-Day Operations & Promotions
• Run in-game production of selected sports, promotions, contests, giveaways, and on-field/on-court activities.
• Assist with setup, execution, and breakdown of marketing and promotional elements at athletic events.
• Support event presentation, including music cues, timing, and fan interaction.

Fan Engagement & Outreach
• Lead creative digital content for athletics department.
• Assist with community outreach events, campus activations, and tabling efforts.

Administrative & General Support
• Assist with inventory management of promotional items and marketing equipment.
• Help with signage setup, distribution of giveaways, and promotional displays. Complete additional marketing-related tasks as assigned.

Performs other duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.