Associate Director, Athletics Creative Content Producer

Position Description :

Plan and develop daily business functions for various departments within the athletic organization. Ensure the athletic organization maintains a favorable public and stakeholder perception while fulfilling the organization's strategic mission.

About the University :

Founded in 1923, Texas Tech University began with a mission to serve the needs of West Texas, but its impact has always reached far beyond. Today, Texas Tech, located in Lubbock (pop. 300,000+), is home to a vibrant community of more than 42,000 students.Texas Tech's 1,800-acre campus showcases Spanish Renaissance architecture and is home to one of the country's largest public art collections. Its 13 colleges include a prestigious School of Law and a distinguished School of Veterinary Medicine. These programs equip students with the skills and knowledge needed to excel in their respective fields. Built on the values of West Texas — hard work, grit and authenticity — the university graduates students who are deeply engaged in service to their communities and well-positioned to succeed in the world. Texas Tech is committed to achieving research and scholarly accomplishments that compare favorably to the member institutions of the Association of American Universities (AAU). For more than 100 years, Texas Tech has been a premier destination for those seeking a world-class education and a unique, personalized experience as a member of the Red Raider family.

About the Department and/or College :

Texas Tech Athletics has a commitment to serving and working with various populations and demonstrated alignment with the University’s strategic priorities and values-based culture.

Major/Essential Functions :

This position develops and executes creative content for assigned athletic programs. The incumbent organizes, creates, designs, and executes a variety of complex video content to market program appeal and implements social media marketing and recruiting strategies to elevate the Texas Tech Athletics brand. 

• Handle production needs from start to finish of original video content to utilize across multiple digital, broadcast, and in-venue platforms. 

• Prepares complex, high-profile video-based content from conception to delivery of the final product. 

• Utilizes technical and creative knowledge to advance brand identity through video content. 

• Organizes, creates, designs, and executes a variety of video content. This includes but is not limited to the following: 

  • Promotional videos 

  • Hype videos 

  • Recruitment videos 

• Responsible for post-production workflow will be handled exclusively through the Adobe Creative Cloud. 

• Responsible for contributing to Creative Solutions content ideation and development. 

• Produces athletic teams’ vlog series. 

• Collaborate with the communications, marketing, and creative staff to develop a cohesive message, branding, and strategy for all Texas Tech Athletics' social media accounts. 

• Applies artistic vision to capture the content of athletes during sporting events. 

• Stays abreast of current projects and publications, as necessary, to produce appropriate marketing materials. 

• Explore emerging spaces and platforms that can be used to elevate the Texas Tech Athletics brand. 

• Utilizes social media for recruiting and marketing campaigns. 

• Research and develop innovative techniques related to video production to ensure cutting-edge practices for the athletic department. 

• Collaborate with the external operations team to conceptualize, create, and distribute strategic and cutting-edge content. 

• Comply with all the NCAA, Big 12, and Texas Tech University rules, regulations, and policies. 

• Performs similar or related duties as assigned or required. 

Required Qualifications :

Bachelor's degree in a related field plus three years related experience; OR a combination of related education and/or experience to equal seven years.

Preferred Qualifications :

• 3-5 years of previous intercollegiate/professional athletic video experience. 

• Substantial experience with and knowledge of Adobe Suite, Premiere, After Effects, and Encoder 

• Strong organizational skills. 

Safety Information :

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

EEO Statement :

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.