Associate Athletic Director, Marketing & Fan Engagement

Reporting to the Senior Associate Athletic Director for Communications, this role is responsible for leading all marketing, promotional, and fan experience efforts to elevate the visibility and support of Tarleton Athletics. The Associate AD will develop and execute strategic initiatives aimed at increasing attendance, enhancing game-day atmosphere, and driving ticket sales for select sports and the overall department. This position requires strong collaboration with campus departments, students, faculty, staff, and external partners to promote athletic events and deepen community engagement.

In-office role based on-site in Stephenville, Texas with work hours of Monday to Friday from 8am to 5pm; regular evening and weekend hours are required to support home athletic events. Serves as Campus Security Authority (CSA). Must have the ability to work remotely at the request of the university in times of inclement weather or other special circumstances.

Essential Duties and Responsibilities: 

• Game-day scripting, leading, and implementing of in-game marketing and fan engagement efforts, including but not limited to in-game music, entertainment, public address, video board fan engagement camera operators, etc.

• Graphic design

• Developing, recommending, and implementing marketing and promotional strategies and policies to increase awareness and attendance.

• Managing department’s daily advertising efforts on social media to generate revenue and promote attendance at athletic events.

• Managing day-to-day online and digital marketing initiatives. Collaborating to create and execute marketing programs and campaigns.

• Marketing, promoting, and assisting with athletics fundraising efforts

• Implementing ticket promotions, sales plans, advertising campaigns, and community and statewide outreach events

• Collaborating closely with internal colleagues to create highly engaging fan experiences

• Creating fan development and community outreach initiatives

• Conceptualizing content and strategy for video board use at select venues

• Managing game-day operation of any athletic event, including integration with videoboard, public address, and promotions. Includes preparation of game-day schedule of activities, pregame and halftime entertainment, developing positive game atmosphere, etc.

• Supervising the work of the Assistant Director of Marketing & Fan Engagement, including training and evaluation of employee’s performance. Responsible for assigning duties, responsibilities, and specific projects.

• Responsible, in collaboration with other staff members, for fulfilling obligations to sponsors and advertisers, including media placement, merchandising, and other sponsor services. Responsible for fulfilling all sponsor-related advertising on the school’s official athletics website and social media pages.

• Maintaining constant communication with businesses and groups across campus to drive awareness of games/events and encourage attendance and participation.

• Coordinate promotional activities aimed at increasing student attendance with student groups.

• Performing other job-related duties as assigned by Senior Associate Athletic Director for Communications.

Minimum Qualifications

Required Education and Experience:

• Bachelor’s degree in marketing or equivalent combination of education and experience

• Eight (8) years of experience in marketing

Knowledge, Skills, and Abilities:

• Ability to multitask and work cooperatively with others.

• Knowledge of NCAA Division I intercollegiate athletics

• Exhibit strong creative, organizational and interpersonal skills

• Excellent communication skills

• Demonstrated ability to remain composed and perform effectively in high-pressure or challenging situations

• Proven ability to effectively manage and prioritize multiple tasks over sustained periods

• Demonstrated proficiency with Microsoft Office, Adobe InDesign and Adobe Photoshop

• Graphic design/illustration skills

• Competent in all digital and print marketing avenues

Preferred Education and Experience:

• Master’s degree in Marketing, Journalism, or related major

• 5 years’ experience within an intercollege athletic department (Division I preferred) or professional sports organization

This position requires work beyond normal business hours, weekends, and holidays.

Salary

Commensurate with experience

Salary Range

The target base annual salary is commensurate with experience and may be negotiable based on funding availability and candidate experience/skillset in relation to the minimum requirements of this position. Tarleton State University offers a career filled with purpose and opportunity in addition to competitive wages. As part of the Tarleton family, the following benefits are also available to full time and qualifying part time employees:

Educational Benefits - employee perks that help enrich, grow, and foster career and professional development:

• Family Education Benefit (Tuition Scholarship) – scholarship opportunities for Tarleton employees, their spouses, or their dependents available after 6 months of continued full-time employment. Click the link to learn more about this incredible Texan benefit!

• Masters Educational Assistance – is designed to invest in and assist employees further their knowledge, skills, and job effectiveness through 100% of eligible tuition and fees being paid on enrollment. Click link for additional guidelines and details!

Employee Health, Wellness, and Financial Planning

• Fully covered employee health insurance

  • Reimbursement of Insurance Premium Deductions! The State of Texas contributes to eligible employees’ insurance coverages as of the 1st day of the month following 60 days of employment in an eligible position. For those who elect coverage PRIOR to the first of the month after 60 days of employment, Tarleton State University will reimburse employees the State contribution towards health coverage during those first 60 days.

• Dental insurance

• Vision insurance

• Retirement and Insurance programs

Paid Leave

Tarleton employees enjoy one of the greatest PTO packages in the area!

• Paid sick leave

• Holiday pay

• Vacation

• Longevity pay

• Paid Birthday Leave – Tarleton State University awards all leave-eligible employees paid time off for their birthday!

Other

• Complimentary tickets to all Athletic and Performing Fine Arts events!

  • Tarleton Employees enjoy two complimentary general admission tickets for athletics and performing fine arts events on campus! Join Texan Nation on the bleachers or in the auditorium.

• Employee Wellness Release Time

• Staff Gym Membership Discount with Campus Recreation

• and other Tarleton Discounts

Qualified candidates are encouraged to submit a completed application for consideration. Initial review of applications will begin immediately and continue until position is filled.

Application Procedure:

During the application process applicants have one opportunity to enter the requested information, upload documents and Submit the application. Applicants will not be able to make changes or add additional documents once the application materials have been submitted via "Submit" action.

Employment applications must include:

• Completed online application

• Cover Letter / Letter of Interest addressing qualifications

• Curriculum Vitae or Resume

• At least 3 current professional references and their full contact information

Applications received by Tarleton State University must have all job application data entered.  Failure to provide all job application data could result in an invalid submission and a rejected application.  “See resume” is not an acceptable entry in the job application.  Incomplete applications will not be considered

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.