Chief Executive Officer

Chief Executive Officer – Scarlet Knight Enterprises, Inc. 

The CEO of Scarlet Knight Enterprises (SKE) is responsible for leading all commercial, revenue-generating, and business operations aligned with Rutgers University. Serving as the chief business officer of the enterprise, the CEO oversees strategy, operations, and performance across sponsorships, multimedia rights, ticketing, licensing, premium experiences, and auxiliary ventures. 

Reporting directly to the Chair of Scarlet Knight Enterprises, Inc., the CEO functions as the top executive of SKE, providing leadership, vision, and financial oversight to ensure the enterprise maximizes revenue, elevates the Rutgers brand, and contributes meaningfully to the long-term success and competitiveness of the athletics department. The role blends strategic innovation with operational execution, requiring deep knowledge of the collegiate athletics marketplace, commercial trends, and modern revenue models.

The CEO is accountable for building and maintaining a high-performing business unit, developing new revenue streams, optimizing underutilized assets, and fostering partnerships that enhance Rutgers Athletics’ visibility and financial strength. As the central leader of all external business operations, the CEO ensures SKE operates with integrity, efficiency, and alignment to the mission and values of Rutgers University.

Key Responsibilities

Strategic Leadership & Revenue Growth

• Develop and execute a comprehensive revenue-generation strategy that expands SKE beyond its traditional multimedia rights focus.

• Identify, evaluate, and monetize new business opportunities across Rutgers Athletics, including ticketing, trademark and licensing, digital media, premium experiences, and new revenue verticals. 

• Establish annual revenue targets and ensure SKE meets or exceeds all financial goals.

Corporate Sponsorships & Multimedia Rights

• Oversee all corporate partnerships, multimedia rights, and sponsorship sales strategies to maximize long-term value.

• Cultivate relationships with corporate partners at the local, regional, and national levels; drive creative partnership models that enhance brand alignment and unlock new revenue streams.

• Ensure inventory is effectively packaged, priced, and sold across digital, in-venue, broadcast, and experiential channels.

Ticketing & Fan Revenue Strategy

• Lead a data-driven, modern approach to ticket sales and strategy across all sports.

• Oversee pricing models, fan experience initiatives, premium and hospitality sales, and yield-management strategies to grow both attendance and revenue.

• Partner with the R Fund and internal Athletics teams to optimize season-ticket campaigns, group sales, and new ticket-based revenue opportunities.

Licensing, Merchandising & Brand Commercialization

• Oversee athletics trademark and licensing operations to increase merchandise visibility, brand value, and royalty revenue.

• Seek out innovative ways to commercialize Rutgers Athletics branding, both on-campus and through retail and online channels.

Name, Image, and Likeness (NIL) Strategy & Integration

• Oversee and enhance the commercial integration of Name, Image, and Likeness (NIL) initiatives in collaboration with R NIL. 

• Identify and develop NIL-related revenue opportunities that align with enterprise goals, including brand partnerships, team-wide initiatives, intellectual property use, and co-branded campaigns.

• Ensure SKE leverages its sponsorship and marketing assets to support NIL-aligned programming while maintaining NCAA and institutional compliance.

• Strengthen the overall ecosystem that supports student-athletes by integrating NIL opportunities into broader corporate partnership strategies and elevating Rutgers Athletics’ market presence.

Athletics Facilities Revenue Strategy

• Develop and execute a comprehensive strategy to monetize Rutgers Athletics venues through premium experiences, event rentals, hospitality, sponsorship integrations, naming rights, and non-athletics programming.

• Identify underutilized venue inventory and create new commercial opportunities such as concerts, tournaments, corporate events, gameday activations, and experiential fan offerings.

• Collaborate with facilities, events, and operations staff to ensure venues are optimized for revenue generation while maintaining a high-quality experience for fans, partners, and student-athletes.

• Drive innovative use of physical assets to increase revenue and enhance Rutgers’ brand visibility across the region.

Organizational Leadership & Operations

• Build, lead, and mentor a high-performing revenue-focused organization within SKE.

• Implement operational and financial best practices, including budgeting, forecasting, reporting, and performance management.

• Foster a collaborative relationship with Rutgers Athletics leadership to ensure alignment on strategy, brand integrity, and departmental priorities.

• Identify broader opportunities for auxiliary revenue initiatives aligned with Athletics’ brand and community engagement.

Qualifications & Experience

• Bachelor’s degree required; advanced degree preferred.

• Proven executive-level experience in revenue generation within college athletics, professional sports, live entertainment, or a related industry.

• Demonstrated success leading corporate sponsorship programs, multimedia rights sales, or major revenue-driving units.

• Entrepreneurial mindset with the ability to innovate, adapt, and drive results in a competitive marketplace.

• Deep understanding of the business of collegiate athletics, NCAA governance, and the current media/commercial landscape.

• Expertise in ticketing sales strategy, including pricing, packaging, digital marketing, and fan-engagement tactics.

• Track record of identifying and commercializing new revenue streams, including previously under-monetized assets.

• Strong leadership, communication, relationship-building, and negotiation skills.

Key Attributes

• Revenue-driven and results-oriented

• Strategic thinker with operational discipline

• Collaborative and transparent leadership style

• Strong business acumen with an understanding of market trends

• Ability to create meaningful partnerships with corporate and community stakeholders