Assistant Director of Marketing

Position Summary:
The Assistant Director of Marketing will play an integral role in driving revenue and attendance for the Department of Athletics. Along with the marketing, sales, and communications staff, this individual will assist in increasing attendance, creating a positive and exciting game day atmosphere, increasing fan engagement, and furthering the brand of Rice Athletics.

Minimum Requirements:

• Bachelor’s degree

• One year of related experience

  • Additional education may substitute for experience on a year-for-year basis

Preferences:

• Experience with Microsoft Office Suite and Adobe

• Master’s degree in a related field

Essential Functions:

• Develops the communication and brand strategy for individual program(s)

• Writes, designs, and coordinates the production of communication and marketing materials

• Recommends integrated marketing plans/programs and strategies to meet business objectives

• Guides event planning and execution as needed to support marketing objectives

• Assists in vendor management on specific projects

• Conducts market research and analysis used to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting

• Assesses market opportunities and tracks market trends

• Recommends marketing improvements based on findings

• Performs all other duties as assigned