Director Fan Engagement & Marketing

The Director of Marketing & Fan Engagement will lead the strategy, planning, and execution of marketing and fan experience initiatives for Men’s Basketball and additional assigned sports, while serving as the secondary marketing lead for Football. This includes developing & executing:

1. All “in-person” and grassroots-style campus/community marketing initiatives that involve teams, spirit, mascot, etc. while creating advertising strategies and requests in collaboration with -and for execution by- other units that engage in promotion (sales, digital strategy, communications, broadcast production, etc.). Managed distribution channels such as local & campus establishments (schools, sponsors, businesses, clubs, residence halls, etc.), A-frames, bus stops, campus closed circuit TV, chalking, common area signage & activations, etc. This includes development & distribution of collateral, such as posters, schedule cards, flyers, roster cards, game programs, etc. while assisting with distribution of sales collateral. Will include appropriate sales collateral and/or sales rep(s) for any initiatives that could produce in-person sales transactions, e.g. include Student Sales rep at an on-campus pep rally or Group Sales rep at youth league visit.

2. Will serve as main contact with sport coaches, student-athletes, ops directors, sport administrators, spirit, band, mascot, student spirit orgs, videoboard/TV, in-game sponsorships, and others.

3. Event presentation, lead event presentation strategy with a focus on energy, atmosphere, and home-field advantage. Oversee game scripts, entertainment elements, and in-game promotions while working with sponsorship team so that it aligns with those goals in collaboration with Orange Power Studios(videoboard/TV)

4. Attendance & sales promotions develop and execute promotions, theme nights, and incentive programs to drive attendance and ticket sales

5. Developing & leading fan experience feedback programs, such as surveys and focus groups (including OSU student leadership), and using them to enhance organic word-of-mouth marketing and fan experience

6. Partner with creative and content teams to develop assets for marketing campaigns and in-game use and ensure alignment across marketing, sales, sponsorships, and media teams.

All positions are subject to the availability of funding, and any offers are contingent upon the successful completion of a background check. Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation in the application process. Examples of reasonable accommodation include making a change to the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. To request an accommodation, please email eeo@okstate.edu or call 405-744-5449.

Oklahoma State University, as an equal opportunity employer, complies with all applicable federal and state laws regarding non-discrimination. Oklahoma State University is committed to a policy of equal opportunity for all individuals and does not discriminate based on race, religion, age, sex, color, national origin, marital status, disability, or veteran status with regard to employment, educational programs and activities, and/or admissions. For more information, visit eeo.okstate.edu.