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Job overview

Area of Responsibility
Marketing
Type
Full-Time
Location
Columbus, Ohio

Assistant Director, Athletic Marketing

Ohio State UniversityFull-TimeColumbus, OH

Job Title:

Asst Director, Athletic Marketing

Department:

Athletics | Marketing

 

Job Description
Serves as a member of the Marketing team who is committed to excellence and advancing the Department of Athletics through its strategic marketing and fan experience efforts. This position creates and implements fan cultivation strategies and tactics through communication, advertising campaigns, media buying, database marketing, email marketing, social media and promotional initiatives for assigned sports and related special events. Responsible for increasing fan awareness that translates into increased ticket sales revenue, attendance and other ancillary revenue. Implement strategies to maximize game atmosphere opportunities and in-game promotional activities to produce remarkable experiences for fans. Collaborate with video services, band, spirit squad and Block O to create a competitive advantage at home events. Additional administrative responsibilities including cross campus involvement through special engagements that include student life and related special projects. Candidate will work hand in hand with media rights partner, Learfield, to ensure activation of sponsored elements. Management responsibilities will include hiring of interns, assisting in development of interns, scheduling for in season sports as well as special related projects.

 

Minimum Education Required

Bachelor's degree or equivalent experience. 2 years of relevant experience required. 2-4 years of relevant experience preferred.

 

Additional Education Desired

Master's Degree or equivalent combination of education and experience with a Major in business admin-marketing or sport & leisure studies.


Required Qualifications

Extensive experience in the marketing industry. Extensive experience developing and implementing successful marketing strategies. Experience managing employees. Position will work extended days, evenings, and weekends.

 

Desired Qualifications

MBA, or Master's Degree. Experience working in an NCAA Intercollegiate Athletic Department.

 

FUNCTION: Marketing and Communications

SUB-FUNCTION: Marketing Strategy and Management

CAREER BAND: Specialized

CAREER LEVEL: S2

 

Additional Information:

The pay range for this position is $49,800.00 - $66,400.00 (min - mid). The offer for this position will fall within this range based on internal equity, unit's available budget, and the candidate's education and experience. 

 

Location:

Fawcett Center for Tomorrow (0284)

 

Position Type:

Regular

Scheduled Hours:

40

 

Shift:

Varying Shifts

Final candidates are subject to successful completion of a background check.  A drug screen or physical may be required during the post offer process.

 

Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.

 

The Ohio State University is an equal opportunity employer.