Director of Fan Experience and Engagement

Lead and contribute to the planning, development, and execution of fan experience, game atmosphere, game production, and year-round fan-engagement initiatives across Murray State Athletics.

Develop detailed game-presentation plans, scripts, production schedules, and run-of-show documents while coordinating entertainment, promotional, recognition, spirit, student-participation, and sponsor elements.

Identify, source, schedule, and coordinate halftime performers, in-venue entertainment, promotional participants, and other game-day talent, including direct involvement in advance preparation and event-day execution.

Serve as an active event-day leader by coordinating rehearsals, directing assigned personnel, monitoring the presentation, troubleshooting issues in real time, and ensuring the successful execution of each production element.

Create memorable experiences that strengthen school pride, deepen community connections, increase repeat engagement, and cultivate lifelong Racer fans.

Develop, preserve, and enhance traditions that strengthen the identity of Murray State Athletics and build meaningful connections with students, alumni, fans, and the broader community.

Build and execute targeted engagement and audience-growth initiatives designed to increase attendance, broaden participation, strengthen loyalty, and maintain meaningful relationships with fans throughout the year.

Develop and directly support student-engagement initiatives in collaboration with student government, campus organizations, residential communities, student-athletes, and other university partners.

Create and execute community activities, youth programming, outreach initiatives, and partnerships that expand the reach and relevance of Murray State Athletics.

Collaborate with brand, creative, communications, marketing, video, ticketing, operations, spirit programs, campus partners, and the corporate sponsorship team to produce coordinated, brand-consistent experiences and execute in-game sponsorship assets and partner activations.

Coordinate the preparation, testing, and event-day readiness of video-board content, game-production elements, fan-experience platforms, promotional materials, and other audience-facing assets.

Design, pilot, execute, and evaluate new fan-engagement initiatives, traditions, theme games, promotional concepts, and experiential programs.

Provide hands-on support for conference and NCAA championships, athletics special events, external rentals, and non-athletics events held within Murray State Athletics facilities, including applicable presentation, entertainment, promotional, and audience-engagement elements.

Recruit, train, schedule, supervise, and evaluate graduate assistants, student interns, temporary personnel, and game-day event staff while working alongside the team during preparation and execution.

Manage assigned budgets, promotional purchasing and inventory, annual plans, event calendars, and other operational resources.

Other duties as assigned.

One year of relevant experience required.

Bachelor’s degree required.