Manager, Digital Strategy (University of Miami)

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions and Growth Enterprises – offering clients and partners a 360 degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

UNIVERSITY OF MIAMI

The University of Miami has entered a long-term partnership with Legends to oversee athletics, ticket sales, customer service, annual fund solicitation/engagement, ticket operations, digital marketing, corporate partnerships, and multi-media rights opportunities. In addition, Legends will represent the University in developing campus-wide strategic partnerships. As the exclusive partner for Miami Athletics, Legends will engage Hurricanes fans and donors, local and regional South Florida businesses, and national brands with unique and integrated sponsorship, ticketing, and hospitality options.

THE ROLE

The Manager, Digital Strategy will lead the creation and management of highly effective digital campaigns with the goal of enhancing brand awareness, increasing engagement and driving revenue. The Manager, Digital Strategy will be critical in developing the department’s digital strategy from planning to capturing to publishing all forms of content for assigned sport(s) and channels. They will have a heavy focus on the paid media strategy and execution for Miami Athletics, driving revenue through lead gen campaigns and direct sales initiatives.

ESSENTIAL JOB FUNCTIONS

· Develop and oversee the digital strategy for assigned sport(s) and channels within Miami Athletics, focusing on content creation, curation, driving fan engagement and revenue.

· Manage social media channels (X, Instagram, Facebook, YouTube and TikTok) for assigned sport(s), assisting in content creation (photography, vertical videos, etc.)

· Create and upkeep content calendars to ensure regular, consistent and engaging content (both organic and sponsored) is produced and published.

· Direct, plan and implement paid media campaigns for Miami Athletics with focus on lead generation and revenue growth.

· Own paid social performance end-to-end, working with Assistant VP, Marketing on strategy, budget, creative direction, analytics and interdepartmental communication.

· Develop targeted audience segments using customer data, interests and job titles.

· Conduct A/B testing on ad copy, images, and videos to optimize campaign performance.

· Analyze and report on metrics to measure success of social media efforts, providing actionable insights and making data-driven decisions to alter digital strategies as needed.

· Consistently collaborate with internal and external stakeholders to amplify key messaging and the Miami Hurricanes brand.

· Contribute to the upkeep of MiamiHurricanes.com and the Miami Hurricanes app.

· Travel with assigned team required.

· Other duties as assigned by the Assistant VP, Marketing.

KNOWLEDGE, SKILLS AND ABILITIES

· Extensive knowledge of the ever-changing landscape of social media, particularly in sports and entertainment.

· Proven success in driving content and generating revenue through both paid and organic social media channels.

· Experience with running paid social through Meta and Google ads

· Experience in managing social media accounts/platforms for Division I athletic teams is preferred.

· Comfortability working with analytics platforms to track KPIs and assess success of social accounts.

· Proficient in Adobe Creative Suite software, particularly Photoshop and Lightroom

· Experience with content creation in photography and graphic design.

· Self-motivated, independent individual who proactively identifies new opportunities, while also working collaboratively in a team setting.

· Able to operate under tight deadlines and manage multiple projects simultaneously.

· Working knowledge of and adherence to all University, ACC and NCAA rules and regulations.

QUALIFICATIONS

· Minimum 2 years of experience managing and executing both paid and organic social media campaigns.

· Bachelor’s degree required

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan. Legends is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.