Manager, Digital Strategy (University of Miami)

The University of Miami has entered a long-term partnership with Legends to oversee athletics, ticket sales, customer service, annual fund solicitation/engagement, ticket operations, digital marketing, corporate partnerships, and multi-media rights opportunities. In addition, Legends will represent the University in developing campus-wide strategic partnerships. As the exclusive partner for Miami Athletics, Legends will engage Hurricanes fans and donors, local and regional South Florida businesses, and national brands with unique and integrated sponsorship, ticketing, and hospitality options.

THE ROLE

The Manager, Digital Strategy will lead the creation and management of highly effective digital campaigns with the goal of enhancing brand awareness, increasing engagement and driving revenue. The Manager, Digital Strategy will be critical in developing the department’s digital strategy from planning to capturing to publishing all forms of content.

ESSENTIAL JOB FUNCTIONS

• Develop and oversee the digital strategy for assigned sports/accounts/channels within Miami Athletics, focusing on revenue generations, content curation and driving fan engagement.

• Manage social media channels (X, Instagram, Facebook, YouTube and TikTok) for assigned sports.

• Stay up to date on social trends, tools and best practices to incorporate into Miami Athletics’ social media presence.

• Report on key performance indicators (KPIs) to measure success of social media efforts, provide actionable insights and make data-driven decisions to alter digital strategies as needed to optimize content and maximize reach.

• Consistently collaborate with internal and external stakeholders to amplify key messaging and the Miami Hurricanes brand.

• Ensure regular, consistent and engaging content (both organic and sponsored) is produced and published by maintaining a content calendar.

• Assist in digital coverage of marquee Miami Athletics events, including postseason events, department events, etc.

• Contribute to the upkeep of MiamiHurricanes.com and the Miami Hurricanes app.

• Travel with assigned team required.

• Other duties as assigned by the Assistant VP, Marketing.

• Working knowledge of and adherence to all University, ACC and NCAA rules and regulations.

KNOWLEDGE, SKILLS AND ABILITIES

• Extensive knowledge of the ever-changing landscape of social media, particularly in sports and entertainment.

• Proven success in driving content and generating revenue through various social and digital mediums.

• Experience in managing social media accounts/platforms for Division I athletic teams is preferred.

• Comfortability working with analytics platforms like Zoomph to track KPIs and assess success of social accounts.

• Proficient in Adobe Creative Suite software, particularly Photoshop and Lightroom

• Experience with content creation in photography and graphic design is a plus.

• Self-motivated, independent individual who proactively identifies new opportunities, while also working collaboratively in a team setting.

• Able to operate under tight deadlines and manage multiple projects simultaneously

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

EDUCATION AND/OR EXPERIENCE  

• Minimum 2 years of experience managing and executing digital strategy or social media for a brand / sports team

• Bachelor’s degree required