Director of Sports Information

Primary Objective:

The SID will play a key role in elevating the visibility of Lawrence Athletics through media relations, digital content, live streaming, and statistical services. The position requires a forward-thinking communicator who thrives in a fast-paced environment, embraces collaboration, and is committed to advancing the mission of Division III athletics and Lawrence University.

Job Responsibilities:

• Coordinating the collection, organization, and dissemination of information for all varsity sports.

• Serving as the primary point of contact for media relations, ensuring timely distribution of news releases, feature stories, and event results.

• Developing and maintaining positive relationships with local, regional, and national media outlets to promote Lawrence Athletics.

• Maintaining accurate statistics, records, and historical archives for all sports.

• Producing athletic publications including record books, media guides, game programs, and promotional materials.

• Overseeing and updating the athletics website and managing content across official social media platforms.

• Supervising, training, and mentoring student staff, including interns, photographers, videographers, and game-day assistants. This includes developing work schedules, setting performance expectations, and creating a professional learning environment for students to gain hands-on experience in athletic communications.

• Collaborating with professional staff across the department to ensure comprehensive coverage of events, special projects, and storytelling efforts, including coordinated work with colleagues.

• Directing video streaming and video replay productions, ensuring quality broadcasts in compliance with conference and NCAA requirements.

• Managing graphic and video content creation for digital platforms and in-game presentations.

• Exploring the use of emerging technologies, including artificial intelligence tools, to improve efficiency, accuracy, and creativity in content development, statistical reporting, and fan engagement.

• Preparing and monitoring the sports information department budget.

• Assisting with departmental fundraising and sponsorship initiatives.

• Providing game-day coverage and supporting overall event management as needed.

• Traveling with teams and attending athletic events as appropriate.

• Knowledge of marketing, communications, and media relations strategies.

• Proficiency in statistical software (e.g., NCAA Genius, Presto, StatCrew).

• Proficiency in design, publication, and multimedia platforms (e.g., Adobe Creative Suite, Gipper, BoxOut).

• Familiarity with video streaming and editing software (e.g., FloSports, BlueFrame).

• Strong communication skills, both oral and written, with the ability to adapt messaging to diverse audiences.

• Ability to manage multiple projects, meet deadlines, and work evenings/weekends as required.

• Strong interpersonal skills with the ability to build relationships across campus and within the community.

Employment Requirements: 

• Bachelor’s degree required; Master’s degree preferred.

• Experience in sports information, athletic communications, or a related field.

• Familiarity with NCAA Division III athletics preferred.

• Must successfully complete a criminal and MVR background check, meet University Authorized Driver Policy requirements, and complete reference checks.