Assistant Director, Athletics Marketing & Promotions

Creates and implements marketing strategies, community outreach initiatives and in-game promotional activities for assigned sports to increase fan engagement and game attendance. Subsequently evaluate the effectiveness of deployed strategies to recommend and implement changes as needed.

 Responsible for the coordination of all in-game promotional activities, scripts, video and fixed content, and other event presentation channels to ensure a positive and engaging fan experience.

 Interviews, train, evaluates, coaches, and offer professional development support for assigned student assistants, graduate assistants, and other temporary hourly personnel to meet department objectives.

 Provide direct support to various external-facing areas within the athletic department to ensure contractual obligations related to creative content are met. This includes managing the social media calendar and responding to the needs of selecting sports. Additionally, duties may be assigned by the Associate Athletic Director for Marketing to address the broader marketing needs of the university.