Assistant Athletic Director, Marketing and Fan Engagement

Examples of Duties:

Duties/essential functions may include, but not be limited to, the following: 

Assist in the development and implementation of strategic marketing plans.

Manage work of public relations agencies, marketing vendors and consultants.

Spearhead efforts in creation and fulfillment of marketing plans and strategies in an effort to increase department revenue and attendance while continually improving the fan experience.

Develop timing sheets, game scripts and plans, conduct and evaluate effectiveness of game-day promotional and entertainment activities and promotions.

Serve as main game day producer in charge of execution of all game day related fan experience elements such as video board production, run of show, fan zones, etc.

Lead the ideation, planning and implementation of cutting-edge promotions, fan engagement opportunities and other in-venue interactive activities.

Collaborate with campus and community stakeholders in support of marketing and promotion of athletic events and initiatives.

Oversee budget for Kent State Athletics and promotions

Assure successful outcomes by adopting best-practices project management methodologies, quality assurance metrics, and risk mitigation plans.

Develop and maintain robust and impactful marketing internship program.

Serve as the primary liaison with the Kent State Spirit Squad and mascot, including budget oversight.

Coordinate the production of print materials.

Assist with the coordination of game day marketing.

Coordinate the distribution of marketing materials.

Coordinate radio and print agreements and advertisements.

Proactively market to the student population to increase student attendance.

Supervise unclassified marketing staff as assigned, including making hiring and disciplinary recommendations and conducting performance evaluations.

Assist in the maintenance of financial records for athletic and other events; assist in the preparation of records for internal and external audits.

Perform related duties as assigned.