Associate Athletic Director of External Strategy

Job Summary

Under the direction of the Deputy Athletics Director/COO, the Associate AD of External Strategy is responsible for managing Athletics external department day-to-day operations in the areas of engagement, marketing, and creative services. The successful employee will have a demonstrated track record of building relationships, managing multiple projects simultaneously, and possessing a passion for intercollegiate athletics -- all while exemplifying the Jacksonville University Athletic Department Core Values: 

• BE ORIGINAL 

• PUT OTHERS FIRST 

• EXCEED EXPECTATIONS 

• FOSTER GROWTH 

• A PART OF THE WHOLE.

Supervisory Responsibilities

• Sport Administration responsibilities (as assigned) 

• Creative Services Department Marketing

• External Operations Graduate Assistant(s)

Duties/Responsibilities

Fundraising and Development

• Assist with planning and execution of high-level Athletic events 

  •  Donor dedications, nationally broadcasted games, major fundraising initiatives

• Planning and execution of all game day operations 

• Collaborates with coaches and administrators for sport- specific marketing campaigns and goals

External Engagement

• Utilize written communication skills to develop external promotions, graphics and ads to Athletics supporters, alumni, and fans 

• Track external engagement data and analytics 

• Design and creative content production and assistance as needed

Marketing and Operations

• Manage fan engagement initiatives including advertising, promotion, and athletics website 

• Work with the Deputy AD and staff to ensure the production of high-quality marketing campaigns, materials, and game presentation for all sports 

• Oversight of all marketing promotional schedules 

• Ensures executed fulfillment for Van Wagner Sports & Entertainment contracted elements 

• Ensures department and vendor adherence to University Brand standards 

• Continually collaborates with University partners- Aramark (facilities and dining), University scheduling, University Advancement, Marketing & Communications 

• Develop comprehensive student sports marketing internship program 

• Supervise Assistant Director of Marketing 

  • Indirect oversight of student interns and marketing street team 

• Other duties as assigned 

Creative Services

• Oversee the entire Jacksonville Athletics creative brand 

• Involved in strategic planning of all creative content for athletic department 

• Provide supervision to entire creative team 

• Assist in developing social media strategy

Required Skills/Abilities

• Excellent verbal and written communication skills.

• Excellent time management skills.

• Strong analytical and problem-solving skills.

• Ability to prioritize tasks and to delegate them when appropriate.

• Proficient with Microsoft Office Suite or related software.

Education, Certificates, Licenses, & Experience

• Bachelor’s degree in marketing, business, public relations, communications or related field. Master’s Degree preferred. 

• Experience: 3-5 years professional experience in fundraising, marketing, engagement, events or related field. 

• Direct experience in college athletics preferred 

Physical Requirements

• Be able to lift 10-20 pounds of equipment for game day operations (printers, cd players, boxes of printed material, etc.)

• Work Conditions: Ability to work nights, weekends, and some holidays.

Important Note

This is not an exhaustive list of all responsibilities, duties, and/or skills required for this position. The University reserves the right to amend and change responsibilities to meet organizational needs.