Senior Director-Marketing & Events

Overview
Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers.

About Georgia Tech
Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school. 

Georgia Tech's Mission and Values 
Georgia Tech's mission is to develop leaders who advance technology and improve the human condition. The Institute has nine key values that are foundational to everything we do: 
1.            Students are our top priority. 
2.            We strive for excellence. 
3.            We thrive on diversity. 
4.            We celebrate collaboration. 
5.            We champion innovation. 
6.            We safeguard freedom of inquiry and expression. 
7.            We nurture the well-being of our community. 
8.            We act ethically. 
9.            We are responsible stewards. 

Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact. 

Department Information
The Georgia Tech Athletic Associate (GTAA) sponsors varsity intercollegiate athletics competition in 17 NCAA Division I sports for the Georgia Institute of Technology. We are a proud member of the Atlantic Coast Conference. Steeped in history and success while embracing strategic innovation, our programs compete at the highest level and strive for national championships. Tech fans are passionate about their support of their beloved Yellow Jackets and cherish the many traditions involved with the program.

Located in the thriving Midtown area of Atlanta, Georgia, the Georgia Institute of Technology is a leading research university committed to improving the human condition through advanced science and technology.  There is no doubt that Georgia Tech stands out as a distinctively different kind of Institution, one that is eagerly encouraging and developing the revolutionary technologies of the 21st century.  Equipped with the extremely rich resources of an outstanding student body and faculty, strong partnerships with business, industry, and government and support from alumni and friends.  Georgia Tech is designing a future of global preeminence, leadership and service.
 

The Sr. Director, Marketing & Special Events is responsible for the development and implementation of comprehensive strategic marketing plans for the Georgia Tech Athletic Association. This role will enhance marketing, promotional, fan experience, and sales efforts while leading innovative and collaborative efforts to engage the students, staff, alumni, supporters, and prospective fans. This position will report directly to the Assistant Athletics Director for Marketing & Fan Experience and oversee the Director of Marketing & Fan Experience, the Assistant Director of Marketing & Fan Experience, and multiple post-grade/student interns. Additional responsibilities include the development, management, and overall operation of special events at Bobby Dodd Stadium and associated event space.

Job Duty 1 -
Manage football & men's basketball in-game production

Job Duty 2 -
Lead external (pregame/non-gameday) events production and activation (Block Party, Fan Day, House Party, etc.)

Job Duty 3 -
Build community group affinity via programmatic buildout and execution via curation, promotion, and execution of non-gameday and off-site community events

Job Duty 4 -
Work with marketing staff to plan and implement a broad range of publications, special events and marketing communications activities that contribute toward a positive image and reputation for the Athletics Department

Job Duty 5 -
Manage and direct all event-related logistics, including managing the events calendar, conducting walk-thrus and stadium visits, and being the primary contact for vendors and clients

Job Duty 6 -
Perform other job-related duties as assigned

Educational Requirements
Bachelor's Degree in Business, Marketing, Management, Communications, Public Relations, or Sports Management, or an equivalent combination of education and experience

Required Experience
Four or more years of job-related experience - within intercollegiate athletics department or professional sports organization

Preferred Educational Qualifications
Master's Degree in Marketing

Preferred Experience
Six or more years of experience in athletic marketing and promotions environment at the Division I level. Experience serving the needs of diverse populations.

ABILITIES
o This position requires lifting, pushing, or pulling 25 lbs or more of promotion material as needed
o The ability to work in outdoor venues occasionally

KNOWLEDGE
RELATED SPECIALIZED KNOWLEDGE and SKILLS:
o Administrative skills and the ability to motivate staff and volunteers to achieve department goals.
o Event and game management experience
o Proficiency with Microsoft Office
o Experience managing a budget
o Possesses analytical skills and data-driven thinking
o Strong writing, editing, and proofreading skills
o Supervisory experience preferred
o Ability to balance multiple projects and deadlines simultaneously
o Well-organized with sharp attention to detail
o Interest or knowledge of sports preferred