Assistant Director - Digital Strategy (Football)

Job Summary

Lead and supervise staff, initiatives, projects and activities related to executing digital strategy goals.  Execute and manage development and integration of digital marketing technologies and strategies such as CRM, automation, websites, content, social media, applications, email, mobile and digital communications in support of delivering an engaging and valuable digital experience to drive customer behavior against key performance indicators.  Create and manage unit digital strategy plans and performance in collaboration with marketing teams, leadership, and campus stakeholders or partners.  Apply knowledge of digital communication and marketing principles to create strategically-focused campaigns that link goals, audiences, content, channels, and evaluation. Establish, monitor, and report on Key Performance Indicators and metrics associated with digital strategy goals. This position will interact on a regular basis with Marketing, Communications and IT unit teams, unit leadership, faculty and staff, GT Information Technology and Institute Communications teams. This position typically will advise and counsel unit leadership. This position will supervise staff.

Responsibilities

• Collaborate with leadership team and stakeholders to develop plans and evaluate performance for digital strategy initiatives which support strategic plans.

• Develop and/or supervise development of digital assets (web, social media, email marketing and automation, mobile applications, and multimedia) to successfully execute marketing plans, increase overall unit brand awareness, and drive customer behavior against key performance indicators.

• Serve as stakeholder and functional owner for implementation of marketing technologies including website, CRM and automation systems.

• Direct workflow and resource scheduling to ensure digital project initiatives remain on time, on budget with project plans, and ensure the project scope and objectives remain aligned with goals.

• Manage agency partner relationship(s) and budget(s).

• Set performance metrics, track and report results, and collaborate with teams on optimization strategies.

• Collaborate on unit-level digital content strategy in alignment with Institute Communications brand, creative, and digital guidelines.

• Perform other duties as assigned.

Required Qualifications

Educational Requirements

• Bachelor's Degree in Business, Marketing, Communications, Digital Communications, Journalism, English, IT, Public Relations or related field or equivalent combination of education and experience

Other Required Qualifications

• Overnight travel required for project delivery; flexibility in on-site daily service delivery hours(due to client shift schedules, project requirements);  degree in Business

Required Experience

• Five to seven years of job related experience

Preferred Qualifications

Additional Preferred Qualifications

• Preferred skills include proficiency in HTML, CSS and JavaScript Knowledge of Photoshop or other prototyping software  Familiarity with developing a mobile application or mobile application strategy design  Knowledge of digital advertising campaign best practices and optimization

Preferred Educational Qualifications

• Master's Degree in Business Administration

Knowledge, Skills, & Abilities

This job requires skills in digital communications, social media and marketing best practices.  Expert knowledge of e-mail development and testing for multiple e-mail clients and marketing automation systems. Working knowledge of Salesforce or similar Customer Relationship Management platform. Working knowledge of Web Analytics in a variety of platforms.  Experience in team supervision, project management, communication skills, writing skills, and advanced presentation skills.